Why Short Copy is Better

Say it simply and clearly

If given the choice between a 1-hour sales pitch and a 2-minute one, which would you choose?

It’s a no-brainer. There’s no reason to sit through a lengthy presentation if the information could be summed up in a quick synopsis.

It’s the same for copywriting. Why waste words and your reader’s time when you can sum up what you need to say in clear, concise copy? 

Go Fluffless

Proofing your own copy will help you spot unnecessary areas of fluff. Reading your copy aloud can also show you where you’re being long-winded.

Here are a few more troublesome trends to stay on top of for shorter, clearer copy:
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• Keep word choice simple and straightforward;
• Don’t overcomplicate ideas to sell them;
• Stick to the benefits, without going into heavy detail;
• Break up your sentences into shorter, succinct ideas;
• Combine similar benefits, to explain them together.

Cut Some More

Along with these tips, make it a habit to always condense your copy. Write naturally during the creative process.

​Then, leave excess on the cutting room floor during your self-editing phase. 

Unleash your creative side

Writing succinctly means getting creative. You have to say more with less, all while communicating clearly.

​Keep things short and to-the-point, adding flourish only where necessary.

​When you’re done, you’ll be able to put a 1-hour pitch into a 2-minute presentation that’s more engaging and more successful.

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