What is Copywriting?

Copy is everywhere. It’s probably the single biggest part of our everyday experience and yet people are at a loss to define it. Think for a moment of picking up your daily newspaper.

Well, the articles are all copy and the ads are all advertising copy. Every brochure, every business letter you get in the mail, every website you visit has copy.

The words used to argue, convince, persuade and of course sell are copy. Copywriters write copy based on the creative briefs they receive.

​Learn more about copywriting with our free Copywriting to Go certificate course. You'll get 10 tips you can use to write better copy. When you finish the course, you'll have a better understanding of what good copy is and how to write it.

​Once you complete the course let us know. You'll be eligible for a free course completion survey.