What Everybody Should Know About Online Advertising Portfolio  
As a copywriter, creating and developing an online advertising portfolio can make all the difference between being hired or not.

In this day and age, there is a lot of competition when it comes to job openings for advertising professionals. Any appealing vacancy may have hundreds of applicants. Creating a robust online advertising portfolio can put you in pole position, and it’s a powerful way to showcase your prowess to potential new clients.  

Put Your Advertising Portfolio Online
The robust online advertising portfolio needs to demonstrate that you have a natural flair for creativity and that your talent is not something that can be found everywhere. For your collection to have what it takes to pack a punch, it needs several ingredients.

Almost all your work will obviously be conducted on a computer or online. With most people using the internet to hire for this type of position, it’s vital that you have an online presence where you can showcase your talent via your portfolio. Here are some helpful tips on how to do that: 

  • You don’t need to create an ‘about me’ page longer than around 300 words. Any more and it will lose its shine. You just need to get your message across about who you are, what you’ve done and what you offer. 
  • Create your own logo. You’ll look professional, and it’s a marvelous way to inspire confidence and recognition of your online presence. 
  • Ensure the work in your portfolio is of high quality as this is an opportunity to show your best work and your capabilities. Ensure your future employer gets an excellent understanding of what you can do.  
  • Add a blog area so that you can write about what you’ve learned along the way and which projects you’re currently working on. 
  • Be sure to label each piece so that the potential employer understands why you crafted it, who it was for and what it’s purpose was. Ideally, you’ll include the stats or results attained. 
  • Add links to your accounts on LinkedIn, Facebook and Twitter. These social media channels can be a great way to promote your work.  

The Printed Advertising Portfolio
Some people prefer to hand over their work in an envelope to potential employers. If this is the case in your situation, be sure to use a high-quality portfolio case, but know that it may be a struggle to read your adverts in full if you’re visiting a potential employer for a limited time frame.  

  • Choose quality paper that is plain and won’t distract from what you’ve written.
  • Keep fonts the same so that your work is consistent. 
  • Select work that in alignment for the type of job for which you’re applying.  
  • Put your most influential work at the beginning. Put an equally substantial piece at the end, in case the prospective employer or client flips to the back page. 
  • Label your work and add a description to what it is, who it was for and results if you have them. 
  • Know your pieces so that you can explain what they are when asked. 

In summary, spending time on developing your collection for either an online advertising portfolio or one in print can make all the difference to swing the situation in your favor. 

If you’re interested in learning how to craft better advertising copy - head over to our free copywriting classes.