The Line Between Brevity and Clarity
Why Use Many Word When Few Word do Trick?
Any fan of The Office will recognize the headline above. It comes from the episode when Kevin decides to stop speaking in full sentences, to be as efficient as possible with his communication.
Even if you haven’t seen the episode, you can see the problem: he sounds like a caveman!
The lesson? There’s a fine line between brevity and clarity.
Be succinct, but be clear
Copywriters work hard to relay information in as few words as possible—but the fewer the words, the more on-point your messaging needs to be.
If you get too focused on trimming down your sentiments, they could become disjointed or worse, misinterpreted.
Remember that brevity is important, but it’s second to clarity.
Don’t omit important information
Staying succinct can be difficult when there’s a lot of information to relay. The best way to deliver the message is to write it all out, then put on your editing hat.
Putting all the information on paper and trimming to condense ensures you’re not leaving anything out. It’s also easier to cut than it is to add—especially when you’re keeping it short.
Find the balance between brevity and clarity
Great copywriters will know how to keep their message short and sweet, without losing important details in the process.
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