Tell the Truth; Copywriters Can’t Afford to Lie
Good Copy Always Speaks the Truth
A good copywriter will always be able to spin up the best angle for whatever they’re talking about. It often involves framing and perspective—but it never, ever involves lying.
There’s a clear line between making something sound great and misleading readers altogether. A great copywriter will always observe that line.
Stick to the facts and avoid hyperbole
The purpose of marketing is to sell a product, and copywriting is key in delivering the benefits.
The best sales are the ones that end with a satisfied customer. But that’s impossible to achieve if your copy lies or misleads them.
Ever wonder why publications like the New York Times or the Harvard Business Review are so reputed? Because the more truthful your writing is, the more credible it is.
Copywriters need to stick to the facts and back up their statements, and always tell the truth.
Need help toning down the hyperbole? Want to learn the secret of positive framing? Wondering what truthful copy looks like?
Join our 360 Copywriting Course and master truth-telling with copy that’s transparent and enticing.
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