Tell the Truth; Copywriters Can’t Afford to Lie

Good Copy Always Speaks the Truth
A good copywriter will always be able to spin up the best angle for whatever they’re talking about. It often involves framing and perspective—but it never, ever involves lying.

There’s a clear line between making something sound great and misleading readers altogether. A great copywriter will always observe that line.

Stick to the facts and avoid hyperbole
The purpose of marketing is to sell a product, and copywriting is key in delivering the benefits.

The best sales are the ones that end with a satisfied customer. But that’s impossible to achieve if your copy lies or misleads them. 

• Many copywriters make the mistake of flirting with hyperbole to sell. It’s easy to say “this product is guaranteed to give you the best sleep of your life,” but there’s no way to back that claim up. It’s a cheap statement, and it could be misleading.
  
  
• Seasoned copywriters will tell it like it is, focusing on the benefits and framing them carefully. “This product offers Stay Cool microfiber technology, to keep your core temperature cooler for relaxing, restful sleep.” No promises. No lies. Only facts.
  
  

Truth means credibility
Ever wonder why publications like the New York Times or the Harvard Business Review are so reputed? Because the more truthful your writing is, the more credible it is.

Copywriters need to stick to the facts and back up their statements, and always tell the truth.  

Need help toning down the hyperbole? Want to learn the secret of positive framing? Wondering what truthful copy looks like?

Join our 360 Copywriting Course and master truth-telling with copy that’s transparent and enticing. 
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