Target Ad Copywriting to the Right Audience
Don’t Sell a Product—Sell Your Audience
Copywriting is aimed at selling. You’re communicating the benefits of a product or service, to get them to buy-in. It’s a tough job, but one most copywriters make tougher on themselves.
They focus too much on what they’re selling, instead of on who they’re selling it to.
Practice multiple perspectives
A great way to get familiar with writing for different audiences is to approach the same product from multiple angles.
Here’s a great example of the same product, focused on three different audiences:
Working professionals, stay at-home moms and college students lead very different lives. Selling them coffee means going beyond basic product benefits and appealing to each lifestyle.
Once you master copywriting for unique audiences you’ll do more than sell better.
You’ll unlock a universal skill that helps you write with authority, regardless of the product!
Master your marketing voice
Looking for more great copywriting tips? Join one of our online copywriting courses and learn everything you need to know to succeed as a marketing copywriter!
We’ll teach you how to write for the right audience.