Structure is Important

Structure Your Copy for Easy Reading

No one wants to read a wall of text. In the age of 280-character tweets, 30-second viral videos and captioned social media posts, people want brevity and structure.

To make it as a great copywriter, you’ll need to learn how to break things up, without bringing down your message.

​Depending on the medium you’re writing for, there are a few ways to turn boring paragraphs into more readable copy:

• Headers and subheads are great for breaking up bigger ideas and drawing attention to them. Create a header that’s descriptive, then highlight the important features and benefits below.
  
  
• Bullets and lists break things out into individual, easy-to-read segments, encouraging readers to follow along. They’re the simplest way to relay point-by-point information.
  
  
• Indents and quotes are an opportunity to break up paragraphs and add dimension to your copy. Indents call attention to a very specific idea—usually one supported by the preceding or following copy.
  
  

These are just the copy-specific structural adjustments, too! If you’re working with a graphic designer or a digital advertiser, there are many other ways to spice up the appeal of your copy.

​Images, fonts, text weight and general layout all help make copy more visually appealing and readable.

Join our copywriting class

Copywriting is about more than writing great words—it’s about arranging them in a way that makes people want to read them.

To learn more about copy structuring, join a copywriting course at the San Francisco School of Copywriting today!

​We’ll introduce you to more tips and tricks for turning your copy into a masterpiece of message delivery. Join today!

Copywriting 101