Straight Talk, No Chaser C2G |
Don’t Dance Around the Subject
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Deliver the pitch as quickly as possible to your readers. It’s the golden rule of copywriting and an important lesson aspiring professionals need to learn… fast!
If you don’t cut to the chase, you risk losing the opportunity to sell someone on your ideas. Two cents in two secondsAccording to most professional metrics, you’ve got about two seconds to make your pitch.
One thousand one. One thousand two. That’s it. You have two seconds before they go to the next email, page or post. In those two seconds you need to give your audience a clear reason to keep reading. If you bury the pitch or get too wordy introducing it, readers will move on to the next thing, leaving your copy behind. Get straight to the point if you want any chance of turning a two-second glance into two minutes of readership Make an impression, fastYour opportunity to reel in readers depends on the medium you’re writing for. Here’s how fast you need to make your pitch:
Make sure readers know exactly what you’re trying to tell them as soon as possible. Need help “clearing your throat” and staying focused?Join our classes and learn how to shorten and simplify your message, for maximum appeal.
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