About this courseGood copy is the backbone of all effective communications—copywriters are the geniuses behind the headlines and social posts that get you to pause, read and take action. From social media to landing pages, pitches to sales emails, learn the foundations of crafting powerful copy that can be applied to all communication platforms.
This course will teach you how to develop and maintain an authentic brand voice that is the hallmark of good brand writing. |
Class lecture :
Released weekly on Sundays (midnight PST) Live class coaching + Question and Answer conference : Tuesdays 11:30am to 12:30pm PT Live Q and A sessions: JAN - 29 | FEB - 5, 12, 19, 26 | MAR - 5, 12, 19 *note Q and A will be recorded for those unable to attend |
Course Highlights
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Week 1
Copywriting 101 - What is Copywriting, Anyway? - Subheads & Subject Lines & Taglines - The Real Estate of Copy |
Week 2
Know Thy Audience - The Basics of Branding - Finding Your Brand Voice - Winning Over Customers |
Week 3
The Art of Copywriting - Clear, Consistent & Clean – The 3 C’s - Hyphens, Hyperbole & The Power of Words - Crafting Catchy Copy |
Week 4
Headlines & Ads - Headline History - Why Headlines Matter - How Headlines Inspire - Headlines in Ads, Web Pages, Sales Letters and More - Creating Urgency and Specificity - How to Get Great Ideas |
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Week 5
Copywriting Fundamentals - Rules of the Copy Road - Creating Big Ideas and Big Promises - Understanding Features and Benefits - Learning How to Use them Effectively - Game Changing Copy Technique |
Week 6
Introduction to Sales Letters - Creating Leads and Big Ideas - The Writing Process, How it Works and - Finding Your Groove - Types of Intros and When and How to Use Them - Bringing Your Reader (Hungrily) Through Your Piece |
Week 7
Writing Copy for Lead Generation - Creating Powerful Calls to Action - Writing Response Devices (this one technique will set you head and shoulders above most copywriters) |
Week 8
Finding Your Niche - Different Types of Copy and Copywriting Opportunities - Direct Response Copywriting is a Sought after Skill that Makes You Invaluable |
Skills you will learn ?
1. The characteristics of copy in different platforms and how to write for each—digital, print, outdoor, social and email
2. How to write compelling headlines, taglines and short-form copy
3. Three Cs of Copywriting—Clear, Consistent, Concise
4. Ten winning techniques that the best copywriters use and how/when to use them
5. Grammar brush-up: using punctuation, sentence structure and word choice to your advantage
6. Create essentials of a brand identity for better copy: brand persona, voice and ideal customer audience
7. Collaborate with marketing and design for a successful project every time
8. Leverage your copywriting skills to advance your career
2. How to write compelling headlines, taglines and short-form copy
3. Three Cs of Copywriting—Clear, Consistent, Concise
4. Ten winning techniques that the best copywriters use and how/when to use them
5. Grammar brush-up: using punctuation, sentence structure and word choice to your advantage
6. Create essentials of a brand identity for better copy: brand persona, voice and ideal customer audience
7. Collaborate with marketing and design for a successful project every time
8. Leverage your copywriting skills to advance your career
Your teacher for this course
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Amanda Caswell
Amanda Caswell is a former Nickelodeon scriptwriter and has written print & digital advertisements and commercials for some of the biggest brands in the industry including: Comedy Central, Bravo TV, Johnson & Johnson, Campbell’s Soup, Coca-Cola, Honest Tea, Heinz, L’Oreal, Yellow Tail, Seagram’s, Five Below, Walgreen’s, Disney, and many more Fortune 500 companies and small start-ups. She has over ten years of experience writing and editing for online and print media and has written for several national and international publications. As an award-winning copywriter she is among Ad Age’s Top Rated freelancers and currently makes her living as a copywriter and publicist. She has written two books currently on Amazon about how to make a living as a freelance writer. Amanda has written the book on building a freelance career. |
Our GuaranteeIf you take the entire course and feel as though you didn’t get your money’s worth, we’ll be shocked, but we’ll be fair and refund your investment. We’ve removed all the risk and put together a course that we know you’re going to love
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Days & TimingsClass lecture :
Released weekly on Sundays (midnight PST) Live class coaching + question and answer conference : Tuesdays 11:30am to 12:30pm PT Live Q and A sessions: JAN - 29 | FEB - 5, 12, 19, 26 | MAR - 5, 12, 19 *note Q and A will be recorded for those unable to attend |
Hear what students have to say about SFSC classes.
"I saw this class advertised for several months (must have been the great copywriting) and finally decided to do it. I'm so glad I did! I learned a lot about the career, my strengths as a copywriter, and the type of work that I enjoy most. I enjoyed working with Amanda. Her weekly course videos are organized and offer excellent tips that I'll continue to reference. The assignments are well thought out and helpful for building a portfolio. Amanda took the time to give constructive feedback and illustrate ways that we can improve our work. Before taking this 8 week class, I couldn't call myself a copywriter. Now I have my portfolio done, my website launched, and the confidence to do it. Copywriting 101 is worth the investment!"
AJ - San Francisco (Copywriter)
“SFSC’s Boot Camp course delivers everything their ad promises and the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
AJ - San Francisco (Copywriter)
“SFSC’s Boot Camp course delivers everything their ad promises and the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
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