Direct Response Copywriting

SKU: OnlineDRC

$495.00

$299.00

$299.00

Unavailable

per item

Direct Response Copywriting is a Powerful Technique that Few Have Mastered. ​Now You Can

 

• Facebook
• Twitter
• Pinterest
• Google+

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Direct Response writing is in high demand. Why?

Great direct response writing delivers real and measurable monetary results, making good direct response copywriting a valuable and sought after business commodity. Think about it for a moment. Nothing happens in commerce until someone who has a need is connected with someone who has a solution for that need.
 
However that message is conveyed – in any medium, it has to be written by someone. Why shouldn’t that someone be you!?

Mastering Direct Response Copywriting covers everything you need to know to gain the skills and break into one of the most rewarding writing careers you’ll find. 
If you want to:
- Make more money writing copy for your own business
- Make a great living writing copy for someone else’s business
- Improve your writing skills to make yourself more valuable in your current job
then...
Our online course, Mastering Direct Response Copywriting is for YOU

Price : $299

Registration

Register via the secure PayPal link below.
After registering email info at sanfranciscoschoolofcopywriting.com for your log-in.
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​Class goes live on October 5th. Log-ins sent on October 5th. 

Course Inclusions

A.
​14 hours of easy-to-follow engaging video lessons taught by a sought after ‘in-the-trenches’ copywriter with more than 20 years experience​

B.
​34 page Workbook designed to highlight each lesson and to give you practice exercises that will accelerate your learning, your abilities and your confidence​

​C.
​Sample ads and sales letters you can use for your swipe file.​

D.
​Plus, you’ll get two bonus audio modules:
The Business of Being in Business 
Writing to Make Money ​

Our intensive online course prepares you to

• Write winning copy
• Analyze and improve existing copy
• Know what every type of copy must include and must avoid
• Learn the anatomy of a good piece of business writing – and how that differs from a great piece of any other type of writing
• Move forward with confidence and clarity 
• Establish work habits that help you focus – efficiently and on purpose

Some of the ideas you’ll learn will make immediate sense to you and you’ll be able to implement them instantly. Other ideas will take some time to sink in. You have lifetime access to the course.  Visit and revisit as your copywriting skills grow.  Use the course as a reference to build your skills as you practice and improve. It’s designed to be multi-layered.  It will feel dynamic, and offer more complexity as you develop your craft.  As you grow and mature as a writer, the content will have new meaning to you as you revisit it. ​

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Here’s a Peak at What You’ll Get

• Direct Response Copy Module 
  Whether you’re writing for your own business, for clients or your job, direct response copy changes the equation the way no other copy ever will. Why? Direct response incorporates marketing techniques that take into consideration what’s best for you and for your target market. It’s the basis of the psychology we talked about earlier. It doesn’t try and convince and cajole.  Instead, it builds desire through clear and strategic “what’s in it for them” benefits.

• Writing for the Web
  Sure, you’ve navigated the web.  You know what sites look like and say.  But have you thought about the structure of a website?  Do you know how they are written to make more sense to your visitor? There are a few ways they can be structured and there are optimal formats for various types of sites. Partly it depends on the outcome you desire and it begins with the writing, not the programming like it did in the past (even as recent as a year or two ago) 

 

• Sales Letters that Get Results – Get Started and Keep Going
  Do you struggle to get started or write long copy?  Do you find yourself staring at the blank page?  Do you wonder how you’ll earn your fee?  How are you going to write a 4 page or 8 page focused and compelling sales letter that moves your reader to say YES – that’s me!  YES, I want the widget, I can’t live without it another minute! Send it today, here’s my credit card number. 

 

• USP Positions You as an Expert
  Learn how to discover your Unique Selling Proposition (USP) and how to help clients discover and/or talk about theirs.  Put yourself head and shoulders above the competition when you discover how to write copy that is laser focused and creates impact - because it speaks to your target audience.  You’ll deepen your ability to grab your readers with the most motivating tool you have, their own self-interest.

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• Email Campaigns and Newsletters Can Generate Career Level Income
  We’ll teach not only how to write some of the most lucrative and steadily paying copy there is, you’ll also learn everything you need to know to create effective email campaigns – including length, frequency, subject lines and body copy. Find out why and how newsletters can provide stable, ongoing income. 

• Create Headlines that Open Doors
  How many times have you struggled to get started on a project because the headline eluded you?  Struggle no longer! You’ll get a broad sampling of headlines and we’ll walk you through an exercise to create your own headline resource library.  But the real key is the simple formula that will work for any offer, any product or any service.  A formula that will help you start writing, keep writing and focus your efforts. You’ll learn how to engage your readers and keep them moving through your copy, instead of taking a quick glance and moving on. 

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• Lead Generation Can Set You Apart
  Solve the mystery surrounding the lead generation puzzle and the value of dollars spent on marketing.  Understanding this important marketing equation will set you apart as a writer.  Earn the admiration of your clients, as you help them understand the kind of metrics that can evade even the most sophisticated business owner. You’ll know how to easily assess what a campaign is worth, to you or to a client.

 

• Copy Clinic
  To make certain you understand and integrate all you learn, we’ll take you through various types of real copy examples and critique the elements. One walk through the clinic and you’ll be a more astute copy reader and writer. Use the clinic over and over as you write, you’ll find it an invaluable tool. And, we’ve included all the copy critiqued so you can study it and deepen your learning. 

 

• Build Your Confidence
  Taking our intensive course will give you the confidence to take on better clients and command higher fees. Learn why becoming an advisor to your clients lets you call the shots. Learn what questions to ask so you don’t have to do all the heavy-lifting. Get absolutely clear  -  NOW  - what information you need to gather to write a great piece and how to work the copy process. 

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• Become a Successful Freelancer
  Are you interested in experiencing the freedom and flexibility the freelance lifestyle affords?  You are in exactly the right place. Learn how to get started so you can earn the level of income that the best copywriters enjoy. Understand what you need to know to become an effective and efficient business owner. Find out what it takes and what it doesn’t.  Learn shortcuts to manage your time.  Be clear when to say no and when to say yes.
  

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