About this courseCopywriting 201 is a copywriting Masterclass. Although 101 is not required you should have a fairly good understanding of advertising copywriting and at least some experience writing copy to get the most out of this class.
It’s pretty easy to recognize bad advertising copy, but sometimes harder to deliver great copy or understand the reasons behind why some copy works and some falls flat. In this masterclass, students will learn advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and much, much more. |
Class lecture :
Released weekly on Sundays Live class coaching + Question and Answer conference : Wednesdays 11:30am to 12:30pm PT Live Q and A sessions: April Class APR - 24 | MAY - 1, 8, 15, 22, 29 | JUN - 5, 12 previous class JAN - 30 | FEB - 6, 13, 20, 27 | MAR - 6, 13, 20 *note Q and A will be recorded for those unable to attend |
Course Highlights
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Week 1
Core structure of Good Copy |
Week 2
Package Copy, Scripts, & digital ads |
Week 3
White papers, case studies, landing pages and web content |
Week 4
All things SEO, blogging & sponsored content. |
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Week 5
Biggest copywriting blunders and how to succeed in a competitive industry, Writing tools & hacks for any copywriting job |
Week 6
Freelancing and being your own boss vs agency and contact work |
Week 7
Connecting ideas, building brand strategy |
Week 8
Crafting a resume & portfolio and finding copywriting jobs |
Skills you will learn ?Professional advertising copywriting is a highly sought-after skill, but in a digital age of content overload, you need an edge. In this Copywriting Masterclass, you will be equipped with the skills to excel at the agency level.
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Your teacher for this course
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Amanda Caswell
Amanda Caswell is a former Nickelodeon scriptwriter and has written print & digital advertisements and commercials for some of the biggest brands in the industry including: Comedy Central, Bravo TV, Johnson & Johnson, Campbell’s Soup, Coca-Cola, Honest Tea, Heinz, L’Oreal, Yellow Tail, Seagram’s, Five Below, Walgreen’s, Disney, and many more Fortune 500 companies and small start-ups. She has over ten years of experience writing and editing for online and print media and has written for several national and international publications. As an award-winning copywriter she is among Ad Age’s Top Rated freelancers and currently makes her living as a copywriter and publicist. She has written two books currently on Amazon about how to make a living as a freelance writer. Amanda has written the book on building a freelance career. |
Our GuaranteePrior to the Course:
We will gladly refund course fees up to one day before class begins for any reason. You may request a refund up midnight the day before the release of the first class lecture for your class. For example if the class lecture is released on midnight on the 24th you can request a class refund up to midnight on the 23rd. After the Course Begins: If you take the entire course and feel as though you didn’t get your money’s worth, we’ll be shocked, but we’ll be fair and refund your investment. We’ve removed all the risk and put together a course that we know you’re going to love. In order to get your money back you need to go through the entire course. That means: -Attend every Q&A -Turn in homework each week -Finish the course If then you feel you have not learned anything or benefitted then we will gladly refund the class fee. Please email us the class assignment submissions and date submitted after the course finishes. Allow 48 hours for class fees to be refunded. |
Days & TimingsClass lecture :
Released weekly on Sundays Live class coaching + Question and Answer conference : Wednesdays 11:30am to 12:30pm PT Live Q and A sessions: April Class APR - 24 | MAY - 1, 8, 15, 22, 29 | JUN - 5, 12 previous class JAN - 30 | FEB - 6, 13, 20, 27 | MAR - 6, 13, 20 *note Q and A will be recorded for those unable to attend |
Hear what students have to say about SFSC classes.
“SFSC’s Boot Camp course delivers everything their ad promises and the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
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