Public Relations & Influencer Marketing 101 (online)
It's never too late to change careers and do what you've always wanted to do. If you're looking to break into Public Relations then this course is for you.
You'll learn a variety of PR techniques like how to create a brand, how to craft engaging content, how to get noticed and gain the attention of influencers - and be known in your field as a thought leader and influencer yourself.
You'll discover how to send professional, response-worthy emails to top tier publishers and media outlets. This introductory class, is great for entrepreneurs, startups, and anyone looking to expand their PR skills to gain the attention of the media. From product placement to landing interviews, this class is everything you need to expand your brand.
Discover the secrets PR Experts use to get your personal brand or business noticed. Drive more attention to your show, event or workshop. Get 10x your earned media! Learn how to be your own publicist.
Class Coach and Teacher:
Amanda Caswell is a former Nickelodeon scriptwriter and has written print & digital advertisements and commercials for some of the biggest brands in the industry including: Comedy Central, Bravo TV, Johnson & Johnson, Campbell’s Soup, Coca-Cola, Honest Tea, Heinz, L’Oreal, Yellow Tail, Seagram’s, Five Below, Walgreen’s, Disney, and many more Fortune 500 companies and small start-ups.
She has over ten years of experience writing and editing for online and print media and has written for several national and international publications. As an award-winning copywriter she is among Ad Age’s Top Rated freelancers and currently makes her living as a copywriter and publicist. She has written two books currently on Amazon about how to make a living as a freelance writer.
When she isn’t working she enjoys spending time with her husband and two toddlers, traveling, cooking, and spending as much time as possible outdoors.
Amanda has written the book on building a freelance career.
Why you need this course
Public relations is all about sending the right message to the right people to build your brand (business or personal) reputation. If you’ve ever struggled with trying to craft the right message about your business or brand and have no idea how to pitch or who to pitch it to, you’re in the right place. This course will show you how to pitch to the people (journalists, influencers) to get your message out to the masses. You’ll discover how to build value for your brand and generate traffic to your company website to grow leads. If you’ve ever wanted to network like a pro and make connections that manage your image and get you noticed, this course is for you.
Class lecture :
Released weekly on Sundays (midnight PST)
Live class coaching + Question and Answer conference :
Wednesdays 11:30am to 12:30pm PT
(recorded for those that can't attend live)*
*Note: course questions can also be submitted directly to Amanda and via the class group
Live Q and A sessions:
8/7, 8/14, 8/21, 8/28, 9/4 & 9/11
Investment: $485 | EARLY REGISTRATION $445 (SAVE $40 - GOOD UNITL 7/30)
Use the PayPal button below to register.
Public Relations and Influencer Marketing Course Syllabus
PR basics & creating a PR strategy for your business or startup
Developing an online presence
Create engaging content
Crafting the perfect pitch
Getting Press on a tight budget
Press Releases & Distribution (paid and organic)
Product placement, interviews, and press coverage
Communicating your message
Social Media strategy for PR, Influencer & personal branding
Crisis Management Communications and “damage control” PR
Public Relations for your particular industry – from fashion to nonprofits
Putting it all together for a career in Public Relations
"My manager had been looking at various courses on the subject and he thought this one sounded the best, so he asked if I wanted to sign up. It sounds like an amazing learning experience and I am very excited. I’ve just submitted a friend request through Facebook. Thank you for adding me into the class!"
"Not long after finishing up the Amanda's class an opportunity came my way to take on the role of Communications Director for a tech startup that consults companies about the implementation of Artificial Intelligence.
Its a job I wouldn't have gotten without the experience gained from taking Copywriting 101.
What I found out both interviewing for the job and doing the work is that everything talked about came up and applied to the projects that I worked on.Its been essential to understand the different copy writing roles because I've had to often fill those roles myself. Learning what those were from Amanda made it easier to take on the work because I knew what the responsibilities were.
Same thing with doing Technical Writing in this role and Brand Journalism. The other thing that directly applied is being able to understand how to talk to other professionals in their language. Knowing what a proper call to action is and looks like for example and the value of researching your competitors are all essential skills that have directly applied to work that I've had to do.
Taking the class has helped prepare me for every project I've had to take on whether it be working on marketing copy for a web page to writing large and complicated technical documents on behalf of my clients."
Jose San Mateo
"Excellent class for those with interest in the subject of copywriting and looking to get started. The class gave me an overview of the profession as well as the first steps and expectations of what it's like to work in this space. My instructor, Amanda, was very responsive and put much of her time into answering questions from me and the rest of my group. Best of all she assigned homework and provided feedback on my progress as a copywriter. I would recommend it for anyone else in a similar position."
Kyle - San Francisco
"I learned how to apply many of the skills learned from past experiences as a writer into advertising. This class really challenged me to think about writing differently and that it could be applied to selling things to people. Writing had been something I loved to do and now it is something that can make me some good money.
What I liked best: First: the Question and answer sessions with Amanda. Second: Regular and timely feedback we received. Third: The informative leactures. I recommend this course because there was a lot of interactivity. Amanda went out of her way to make sure she was available to answer questions and make us feel connected to the material."
J.S.M. - San Francisco
"I saw this class advertised for several months (must have been the great copywriting) and finally decided to do it. I'm so glad I did! I learned a lot about the career, my strengths as a copywriter, and the type of work that I enjoy most. I enjoyed working with Amanda. Her weekly course videos are organized and offer excellent tips that I'll continue to reference. The assignments are well thought out and helpful for building a portfolio. Amanda took the time to give constructive feedback and illustrate ways that we can improve our work. Before taking this 8 week class, I couldn't call myself a copywriter. Now I have my portfolio done, my website launched, and the confidence to do it. Copywriting 101 is worth the investment!"
AJ - San Francisco (Copywriter)
“SFSC’s Boot Camp course delivers everything their ad promises and the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
Course fees will be refunded up to 24 hours before class begins. No refunds given after class starts (1st class lecture released).
There isn't a time limit. You may take as long as need to complete the course material.
Refund deadline for this session: Midnight August 5th