Stock Your Copywriting Toolbox With Essentials

The 5 Types of Copy Every Writer Needs to Master
If you’re getting into a copywriting career, it’s important to focus on the basics. That means getting up-to-speed on core types of content and adding them to your toolbox. 

Can you write a personable, easy-to-read blog post? Do you know how to deliver value through stats and citations in a long-form article? How’s your social media game?

​No matter where you end up in your career, you’ll always need confidence in the basics:

• Email marketing. Every company needs a copywriter who can write effectively for email. That means intriguing subject lines, compelling content and a strong call to action that gets people to click. 
  
  
• Blog posts. Content is king for SEO, which means blog posts are the de-facto type of content. Any copywriter who can write a personable, engaging, on-brand blog post will find themselves with no shortage of projects. 
  
  
• Social media. Social media makes the world go round. Make sure you know how to write and optimize posts for the big four: Twitter, Facebook, LinkedIn and Instagram. That means hashtags, emojis, tagging and more. 
  
  
• Website content. Know the difference between a landing page and a services page, and how to maintain the flow of readership for specific pages. As companies switch to mobile-first formats, keep brevity top-of-mind. 
  
  
• Multimedia scripts. As webinars, YouTube videos and podcasts become the preferred media, companies rely on copywriters to help develop the creative. Know the nuances of scriptwriting and how it translates to narration.  
  
  

Need a refresher on the best-practices and top strategies for writing for these mediums? Join our 360 Copywriting Course and sharpen the tools in your copywriting toolbox.

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