Positive Marketing Copy
Learning how to harness positive voice in your copywriting comes from looking at word voice. Are you using positive or negative words?
Changing words and phrases from negative to positive profoundly impacts how your message is received.
Don’t miss our 20% off housewares sale!
Take advantage of our 20% housewares sale!
Clogged drains are a major headache. Rooter Group can help!
Rooter Group fixes drains, so you can avoid headaches!
Tired of waking up groggy or sore? Sleep Aid will help you get the rest you need.
Wake up feeling refreshed and renewed, backed by restful sleep from Sleep Aid!
Positive portrayals land positive emotions; negative portrayals land negative emotions.
Leading with negatives puts a reader down—meaning you have to bring them back up to get them excited about your pitch.
Starting off on a positive note means you can only go up when accentuating the benefits!
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