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The 5 Elements of a Great Email Subject Line
We’re all taught not to judge a book by its cover. But this old saying doesn’t hold true in the world of email marketing. People judge the quality of emails by their subject lines.

That means you only have a matter of seconds to encourage your reader to take action and check out what you have to say. You need to make the subject line count. 

Deliver a direct message
Want to make sure your emails actually get read? It starts with the subject line. Great subject lines encourage recipients to keep reading.

Here are five ways to hook readers right from the start:
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1. Urgency: Create a sense of immediacy and urgency with timely words like “today.” 
   
   
2. Curiosity: Pique the recipient’s interest and make them curious about what’s inside.
   
   
3. Action: Tell the reader what to do, whether it’s “open,” “review” or something else. 
   
   
4. Succinctness: Keep subject lines short, or you risk getting cut off—especially on mobile.
   
   
5. Value: Give people a reason to open the email by promising something in return.
   
   

If you’re reading this email, it means our subject line worked! The reason? It incorporates all five of these important elements. 

Subject lines are instrumental
Even the best email in the world won’t matter if it’s never opened. To get eyes on the content inside, take the time to harness the power of a compelling subject line.

It’s your first and best chance to connect with the recipient.

Need help crafting subject lines that generate ROI? Increase your open rate and increase click-through rates by joining our Direct Response Copywriting Course.

​You’ll get the tips you need to master subject lines that don’t just get opens—they’ll make people excited to read the email!

FREE COURSE