Keep Your Message Authentic |
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Today’s consumers are smart. They know when they’re being sold to, and they definitely know when they’re being lied to or manipulated.
That’s why the copy you write should always be transparent. What is transparent copy?Transparent copy tells the truth. And while it’s in the nature of marketing to put the right spin on things, transparent copy does this without falsifying the pitch.
After writing something, re-read it to yourself and ask, “do I believe this? Is this truthful?” If you’re skeptical about your own claims, it’s time to make some edits. You need to feel good about what you write if you want people to feel good about what they read. Tips for transparencyPresentation also need to be consistent. That means using the same word choices and visuals throughout.
For example, don’t describe something as affordable in one place and cost-effective in another—pick one and stick with it. The more consistent you are, the more the concept will land with readers. The best way to become an authentic copywriter is to practice transparent writing techniques. Here are some good habits to develop:
If you read this list and think to yourself “these are just general best practices,” you’re not wrong!
The best copywriters communicate with transparency by default. They know the easiest way to sell something is to let it sell itself. Want to learn more about transparency in copywriting and how to craft a direct message that’s straightforward and honest? Join our Direct Response Copywriting class today! David |
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