How to Write Great Social Media Posts

Social Media Takes a Certain Tone
Today, more companies are harnessing the power of social media to sell their products and services. This means copywriters need to be on the up-and-up about writing for a social audience.

​Unlike direct mail or ad copywriting, social media takes an extra effort because there’s more than just word choice to consider.

Writing for the social crowd

Social media writing is about selling without selling. It’s about creating a connection that spurs action. It’s about creating trust. To do all these things and more, you’ll need to master a few key concepts:
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  • Ditch the formalized tone and be a little more lax with your phrasing. Feel free to be fluffier and conversational in your writing, but still use proper spelling and grammar to convey your message clearly.

  • Tags and hashtags are important. Work them in where appropriate and aim for quantity. The more you tag, the more visibility you’ll get. Be careful though—tagging at random will come off as spam, leaving your message to fall on deaf ears.

  • Keep it short and simple. If you have more to say, link it in a blog post or other medium. Use Twitter’s 280-character count as a good guideline for how long all your social posts should be. 

  • Break out those emojis! It may seem inconceivable to a copywriter to even think about using emojis, but on social media, they reign supreme. Use them sparingly and creatively, and make sure the message is clear with them in it.
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Social media writing can be difficult to master if you’re familiar with traditional copywriting. Focus on these tips and you’ll be speaking the language in no time!

Brush up on your social lingo

Looking for more great copywriting tips? Join one of our online copywriting courses and learn everything you need to know to succeed as a marketing copywriter!

​We’ll teach you how to write for social campaigns in a way that resonates with that audience.