How to Design Great Digital Ads
Are you struggling to draw in leads this year? Consider using digital advertising! Creating a digital campaign can help you boost awareness, leads, sales, and more.
In fact, traffic brought through pay-per-click (PPC) advertising yields 50% more conversions than organic advertising.
When developing eye-catching, results-driven digital ads, it helps to have a plan of attack.
Your ads can help you draw more customers to your business. Without a plan, however, they could fall flat.
Instead of boosting your ROI, you could waste valuable time and effort on ads that don't appeal to your target audience.
Don't take that risk! Instead, use these 10 tips for effective digital advertising. With these tips, you can wow your audience and draw in fresh leads.
Get started with these tips today.
1. Set Your Goals
Businesses make an average of $2 per $1 spent on Google Ads.
If you want to develop a strong digital advertising campaign, start by establishing your goals. What do you want to accomplish through advertising?
You can set a different goal for each campaign you create.
For example, you might want to:
Otherwise, your ads might seem like they're all over the place.
Instead, give each campaign a singular purpose.
Then, keep that purpose in mind as you create your ads and landing pages. You can create a cohesive experience for the user as a result.
2. Understand Your Target Audience
In order to create an effective digital advertising campaign, take the time to research your target audience.
Your advertising copywriting won't appeal to every consumer. Instead, learn more about who your customers are and what they care about.
You can segment your broad target audience based on psychographics and demographics. For example, consider the customer's:
In fact, over 70% of customers expect companies to understand their needs and expectations. About 80% are more likely to make purchases when brands offer personalized experiences.
Personalization can offer up to eight times the ROI on marketing spend, too!
Learning about your customers will help you personalize your messaging.
You'll have an easier time drawing them to your business as a result.
3. Start With Standard Banner Sizes
First, determine what platform you're using. Each platform can offer different ad formats and placements.
For Google, the standard banner sizes include:
Make sure to consider desktop and mobile ad sizes.
You don't have to use every ad size. Instead, start with the basics.
Then, review the data from your campaigns.
Your data will tell you which ad sizes are the most effective at generating clicks and conversions.
From there, you can make adjustments to optimize your campaigns.
4. Establish Hierarchy
Once you determine which ad sizes you're using, you can size with dimensions in mind.
Effective digital advertising relies on the right balance of text and imagery.
Otherwise, you could overwhelm the consumer. They might not know where to click.
Your ads will need three main components:
Your value proposition will give consumers a reason to click on your ad. If there's no value, they might take their business elsewhere.
Think about the product or service you're advertising. Use offers and prices to incentivize customers. For example, you can use language like "limited time offer," "50% off," or "high-quality."
The value proposition should draw more people to your ads.
Finally, you'll need a strong call-to-action (CTA). Your CTA should align with the campaign's overarching goal.
For example, if you want to boost sales, use "Buy Now" or "Start Shopping."
As you start designing your digital ad, make sure you have a clearly defined frame.
The reader's eyes should draw toward a subject within the frame. You can allow graphics to extend to the edges of the box, though.
5. Keep It Simple
As you use these tips for developing your digital advertising campaigns, don't forget KISS. KISS stands for "keep it simple, stupid."
Most people will only glance at your digital ads. If they're messy or filled with content, you could overwhelm the consumer. They'll keep scrolling.
Keep your advertising simple. Remember to focus on the goal you're trying to accomplish.
Within a single glance, consumers should know what your brand is and the message you're trying to convey.
You can simplify your ads by:
Remember to keep it short, sweet, and to the point!
6. Consider Your CTA
An enticing call-to-action can either make or break your advertising campaigns.
First, make sure to add a distinct button to your visual ads.
Adding a button will entice people to click on it. You can increase your click-through rate and direct more people to your website.
Use a strong, bold color that stands out from the rest of the ad.
Then, consider your CTA language.
You can use phrases like:
Then, add a little urgency. Urgency will push people to act as soon as possible.
You can add urgency by focusing on exclusive deals, limited-time offers, or an end date.
Here are a few tips for creating copy that converts.
7. Improve Readability
Remember, most people will skim-read your ads. With working on copywriting for advertising campaigns, you need to keep it concise.
First, take the time to tailor your message with your target audience in mind. What unique value proposition do you want consumers to focus on?
Understanding your customers will help you choose the right selling point.
For example, you might want to focus on no hidden fees, fast service, or free deliveries.
You can also personalize your ads by focusing on a specific location.
Use your advertising platform to focus on a specific city or region. Then, use location-based language within your ads.
Dos and Don'ts
Remember, you'll want to make sure your ads are easy to read.
First, make sure the headline and body copy are different sizes. Keep your text under four lines. If you get too wordy, people might stop reading.
Avoid using cursive or script fonts, which are sometimes too difficult to read. Try to avoid thin font weights, too.
Don't write in all caps, which can make it seem like you're yelling.
Adjust your font sizes to make sure they're easy to read as well.
Advertising copywriting can take a little practice. Once you perfect your writing skills, you'll have an easier time generating conversions.
First, try to focus on the benefits you're offering (not just the features). Focusing on the benefits can help people see the value you offer.
Try to add a little humor to your ads. Humor can make your ads memorable. You could develop brand recognition as a result.
Don't forget to focus on a single message within your ads. Otherwise, you could struggle to grab the reader's attention. You might risk confusing them, too.
You can use A/B testing to determine which headlines and CTAs grab your audience's attention best!
8. Maintain Brand Consistency
As you start developing your online advertising campaigns, take a moment to consider your brand.
Brand consistency is key if you want to build awareness and recognition.
Otherwise, you could risk confusing customers. They'll move between your ads and landing pages, only to think you're a different business.
Brand consistency could boost revenue by up to 23%. Create brand guidelines to keep your branding consistent.
Don't forget to include your logo within the ads.
9. Use Eye-Catching Imagery
A picture says a thousand words! As you create your digital ads, think about the message you're trying to convey. Then, try to find an image that says the message for you.
Avoid using stock photography, which can seem ingenuine. Instead, use unique, compelling, branded visuals to draw customers in.
Try using animations within your ads, too. Animations are eye-catching and engaging.
10. Match the Landing Page
What happens when the consumer clicks on your ad? Consider the landing page you'll send them to. Adjust the landing page language and imagery to ensure it matches the ad.
Matching your ads and landing pages can create a more cohesive experience.
You can keep consumers focused on the one goal you want them to complete, too.
Then, A/B test and keep making improvements.
Awesome Advertising: 10 Tips for Effective, Results-Driven Digital Ads
Creating digital ads doesn't have to feel like a challenge. Instead, keep these 10 tips in mind. With these tips, you can create effective, money-making digital campaigns.
Searching for more helpful tips and tricks? You came to the right place.
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