How to Build a Brand With Copywriting

Setting your brand apart can be overwhelming. How you build a brand that sticks out above the rest is not. With copywriting, becoming more in tune with your branding goals is a creative and effective process.

With its ability to grab your audiences' attention, good copywriting can set you apart from the competition. 

If you hope to build a brand that will make a difference and draw in clients, keep reading for our tips and tricks.

The Big Questions

Before you start, you will need to understand what your brand is. To succeed at finding out what you represent or even who you are selling to, you have to ask yourself some important questions.

These questions will help you understand exactly who you are and what you want to do:

• Why did this company start?
  
  
• What does it mean to you?
  
  
• What are you trying to accomplish with this company?
  
  
• What ideas best convey what your company's goals are?
  
  
• What is the opposite of what your company is trying to do? 
  
  

Answering these questions in detail will help guide you in the right direction. When you become more in tune with your goals, you will understand what you want to accomplish with your brand.

You need to be dedicated to your company's brand if you expect your customer to be. Know why you started your company, what you're doing with it now, and what you want for its future.

That will help you discover the purpose behind your brand.
Your purpose should be the guidepost behind every decision you take to establish your brand.

Choose three words that align with your overall goals. They will be the foundation your company will build on.
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Always come back to those three words when making a marketing decision. Laying this groundwork will help you know what copywriting tactics to use.  

Who Is This For?

In any type of marketing, knowing your audience is an important tactic for success. Knowing your target audience is a big part of your journey to becoming an effective advertiser. 

​Deciding on a target audience is the first step.

Learning from others is an important part of the planning period. What are your competitors doing? Finding out who your competitors' target audiences are can help you narrow down what target audience would work best for you.

Your copywriting should change depending on your audience. Different marketing tactics attract different types of people. 

You need to know what works with your audience and what doesn't.

Understanding how to change your copywriting to what will speak to your target audience is the only way to create advertising that works. 

Find Inspiration

Checking your competitors' target audiences is not the only way to learn from others. Discovering different copywriting styles will help you create your brand's own distinctive voice.

Learn your own personal likes and dislikes in copywriting. Doing that will make you understand what copywriting skills your brand will want to focus on.

Research to find out what marketing styles you think do and do not work. Copywriting is all around us.

Go through pamphlets, social media, magazines, and websites. Make a list of copywriting that sticks with you.

• Why did this piece of advertisement strike you?
  
  
• If this were your company's copywriting, how would it be written? What does this copywriting tell you about that particular brand's voice?
  
  
• What audience is this brand trying to target?

Even pieces of copywriting you aren't a big fan of can help guide you when you are trying to create your brand.

Make a list of copywriting samples that you feel fall flat.

• Why did you not like the advertisement you chose?
  
  
• What part of it was not working, and why?
  
  
• In what way do you feel it could be improved?
  
  
• How could you change it to match your company's style?

Finding out what you think makes good copywriting will help you in your journey to start building your brand.

​If you workshop your own copywriting with the same guiding questions it will help you meet your goals.

When you understand more about where you are coming from, you know more about where you want to go.

Craft to the Occasion

In the same way every social media platform has its own format, feel, and audience, your copywriting has to be versatile to fit each platform's style.

Styling information is a huge part of copywriting, especially when you are trying to build a brand.

You will not use the same format to write a Twitter post for a post on Instagram. Anything you write for social media will not transfer well to your company's website.

Choose the types of advertising methods you would like to use. Make sure to adjust your copywriting to each platform's standards.

Your message is the most important part of not only your branding journey but your copywriting.

If you lose the message you were trying to give in your writing, you will lose your brand's voice.

When you format your copywriting to a platform, you are not trying to change your message.

​You are telling your audience that you know how to catch their attention.

Stay True to You

It is still important to stay true to your brand. Your branding will come off strongest when it is the same on every platform your audience finds you on.

The point of a solid brand presence is to have an effective voice and to build an understanding with your target audience.

Clients want to know what they can expect from you and that you will only change for the better.

​Using different types of branding not only confuses your audience but also makes your company lose its voice. And losing your company's voice will lead you back to where you started.

Consistency is key. Keeping the same voice and tone in all of your marketing builds on what you have already created for yourself.

When your brand is consistent, your audience will know what you stand for.

A solid voice in your marketing will give your company a professional reputation.

Learn From Your Own Advertising

After laying down the groundwork for your brand with copywriting, it is time to put one more trick to the test. You should use this advice to look back on your past advertising work before you move on to new projects.

Critiquing the advertising you have done in the past is an important part of continuing to grow your brand. Branding, while it has many key points, is an ever-evolving process.

You are constantly learning and you need to reflect on your work to grow.

Check engagement and views in the places that you can.

• What has done well with audiences?
  
  
• Why has it done well, and how will you continue to use those concepts in your copywriting moving forward?
  
  
• What has not done well, and why?
  
  
• How can it be improved?
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• What can be done differently next time?

Know what works and what doesn't work for your audience. That knowledge will help you establish your brand in an impactful way.

All critiques will make your advertising better for the future.

It Takes a Lot to Build a Brand

The path to building a brand that makes a statement is a long one. It's filled with hurdles and can be confusing.

Finding the right target audience for your company is important. Knowing the values behind your brand is important. But using good copywriting is sure to help you build a brand that will accomplish all of your marketing goals.

There are always more steps you can take to make sure your copywriting is a head above the rest.

Be sure to consider our free class Copywriting to Go. This ad school course explores all the important parts that make good copywriting. It will cover how to catch your audience's attention, why copywriting is effective, and much more.

Have any questions about copywriting or where to go to earn a copywriting certificate? Hoping to start a freelance copywriting career? Do you want to give your company an edge against the competition? 

Please contact us. We'll give you all the information you need about our copywriting classes and what they can do for you.

Do you want even more advice on how to create copywriting that makes a difference for your brand?

​Check out our blog on effective copywriting and take a deep dive into what skills a good copywriter needs.

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