How to Break Into the Copywriting Industry
Copywriting is said by many to be one of the most promising professions of these times. It’s an occupation where it’s not unknown to make six figures.
Besides, copywriting skills are in demands as never before, thanks to the internet. Every business needs copy, without exception.
Copywriting is an excellent occupation for those who prefer to work at home and set working hours that suit their specific timetable. In many cases, you can even choose who you want to work with and which jobs you want to take on and which you don’t.
Although copywriting is relatively competitive to break into, it’s possible to get yourself one step ahead of the pack by doing some simple homework. Just a little bit of extra grind can lead to you being in pole position when it comes to catching all the best jobs.
We’ve put the steps below that will get you into the best position to launch yourself.
1. Take Classes
Your first step to what could lead you to career freedom is to take some decent copywriting classes.
You’ll learn how to craft copywriting that is effective and persuasive. There are particular techniques to use that will make all the difference, such as bringing emotion into the mix and using the same vocabulary as your audience. Once you have these down, then you’re ready to move onto writing some decent pieces for your portfolio.
2. Make Sure You Have Enough Experience
Spending time on gaining experience in the field will provide you with the best foundation. However, if it’s not possible for you to get some real-world experience right now and you want to stretch your skills, then write your pieces with some practice jobs.
You can find copywriting all over the web. Use Google to research a topic or niche of business that you have an interest in and potentially some knowledge in and start right there. Write up your piece and polish it.
You don’t have to have a degree. To get your first pieces online, try using Medium or writing a guest blog post for a website in which you have an interest. It may well be unpaid, but it will certainly get your foot in the door and give you something to show others.
2. Build Yourself a Website or Blog
Before you begin a proactive campaign for clients, you must create a space where you can show your talent and experience. Sites such as Wordpress makes it very easy to post your portfolio online.
When you make contact with potential clients, you can insert a link in your email to a page of your work, bio and rates. Doing this will demonstrate how professional you are and with the right copywriting, you’ll stand out from the sea of writers.
It’s also essential to build your credibility with some reviews or testimonials of your work. You don’t have to have even have received payment for work as yet, as you can write content in exchange for feedback and reviews. These reviews will build confidence in your capability for your prospects.
3. Don’t Just Stick to One Job Search Method
There are many ways to snag new clients, and it’s important not to get caught up in only one process of approach.
In addition to there being freelancing job sites, you can also find copywriting jobs on Reddit and Craigs List. You may look at LinkedIn and email small business owners directly, in addition to setting up your social media presence on Instagram. Try ProBlogger for jobs too.
There are many ways you can break into copywriting.
4. Go Completely Freelance
If being an in-house copywriter isn’t for you, then you can go freelance. Your time will be under your control, as well as your rates. If you’re located in California, then check the AB5 law before you set yourself up.
An effective way to get started with building a client list is to offer discounts, a referral discount, or even by giving a free job to newcomers.
5. Stay Determined and Break Into Copywriting
As with any new business, it’s important to stay determined and persevere. You may not hit the jackpot immediately, and there will be setbacks along the way. However, draw on your confidence and keep going as you’ll prove that persistence pays off. There’s no reason to give up.
The world of copywriting can be so rewarding, both spiritually and financially. Once you get your foot in the door, you’re well on your way to enjoying a fulfilling career of copywritng.
Hopefully, this guide on how to break into copywriting is useful to you. Follow these steps, and before you know it, you’ll be successful with your own lucrative list of clients.