How to Break Into Advertising
Careers in advertising and marketing offer a highly attractive prospect for creative mindsets that love helping brands connect with customers through fun and engaging campaigns that allow companies to boost their bottom lines. However, taking the first steps into this highly competitive marketplace can be rather daunting…unless you are equipped with a plan of action.
Preparing for the journey ahead is the only way you'll ever reach your intended destination. Here are six key steps that will make the road to success feel a whole lot smoother.
#1. Identify the Sector You Wish to Work In
The concept of "working in advertising" is very broad, and is one of the main reasons that research into the expected mean salaries could deliver results that range from anywhere between $38,000 and $228,000. This stat alone confirms that all prospective advertising experts must understand the environment that they plan to step into.
There are many contributing factors that could impact your future earnings and job responsibilities. Before taking things further, ask yourself the following questions for guidance;
Many advertising experts enjoy diverse careers that blend into many areas but knowing the sector that you wish to cut your teeth in will give you the best platform to build upon. Embrace it.
#2. Focus on Skill Development
If you want to work in advertising, you need to possess the right skills. Developing a strong understanding of the industry as a whole will certainly help. Meanwhile, targeted skills that will help land the job you crave will truly give you the best shot at breaking into this career.
San Francisco School of Copywriting can help you develop the technical skills as well as the logical mindset needed to thrive. Copywriting is at the heart of all successful campaign development and management strategies. Our ad schools also teach you how to;
Anybody can say they want to work in advertising. Actively building the tools needed to make it happen is the first major step towards turning the dream into a reality. Overlook it at your peril.
#3. Market Yourself
Whether you wish to be a copywriter, a project manager, or a commercial producer doesn't matter. Your main objective in business is to promote brands in an engaging fashion to generate leads and conversions. However, you must not forget your most important client: you!
Brands won't have confidence in your ability to make them look good if you don't first learn to present yourself in a winning fashion. Portfolio schools can help you develop the mindset and tools to sell your skills in a more effective manner. Some of the best tips are to;
As is the case when building creative advertising campaigns, first impressions are crucial. Make yourself a standout candidate, and recruiters will start to appreciate your value.
#4. Be Prepared to Earn Your Stripes
The advertising industry is a popular career path for many reasons, ranging from the earning potential to the creative flexibility. While there is a demand for top talent, the competition for places is very strong too. Therefore, getting your foot in the door is one of the toughest challenges.
Networking through LinkedIn helped more than 4 million people land jobs in 2019, underlining its value as a platform to scope out opportunities. It also pays to start viewing the full picture rather than focusing solely on short-term matters. To do this, you may want to consider;
In addition to building a portfolio and network of contacts, this is an opportunity to progress. Proof that your copywriting generated more leads and sales, for example, will make recruiters take note.
#5. Embrace Emerging Opportunities
As well as developing the right skills, you should be eager to analyze new opportunities that may surface in growing industries. By specializing in the right sector, you can get yourself ahead of the competition before the marketplace becomes saturated.
There are many growing sectors to consider from women's sport to cryptocurrency businesses. Either way, in-depth research and analysis should help you identify the arenas boasting the best career prospects. You can subsequently target those positions by;
Similarly, you could target established niches. If you want to promote musicians, for example, choose a less mainstream genre. You can switch to a new arena later on.
#6. Remember Your Worth
Advertising is an essential part of modern business. Without it, companies will struggle to sell products and services. If anything, marketers agree that its importance has grown in recent times due to the impacts of COVID-19. So your potential value to a company is even greater. The key, however, is to remember your role in an organization: to make money.
Fancy graphics, clever copywriting, and good ideas are all key features that can impress a client. But you won't win them over unless you impress customers too. You must develop a mindset that;
Results matter. When you can show a prospective client or employer that the skills developed at our copywriting school can help their brand, opportunities will soon surface.