How Can AI Copywriting Tools Make Me a Better Copywriter?
Whether you're an aspiring copywriter or you've worked in the industry for years, it's smart to stay up-to-date on the technologies that are changing and shaping the field.
Increasingly, advancements in artificial intelligence (AI) have made it possible for writers to produce cleaner, more effective copy with quicker turnaround times and a more expansive client base.
While there has been some discussion and concern over AI taking over the work of human professionals, the reality is that leveraging AI copywriting tools can augment and support your career.
Today, we're taking a look at how to apply these services to sharpen your skill-set, impress clients, and take your business to new heights.
What Are AI Copywriting Tools?
Modern AI copywriting tools leverage artificial intelligence to produce human-like copy.
In other words, they're highly sophisticated bots that have learned the nuances of language and can create compelling, engaging copy that's also free of spelling errors and dramatically correct.
For busy professionals who need a steady stream of blog posts, website copy, newsletter updates, and more, they can be incredible time-savers.
Once they describe their industry and company to the bot, they can receive custom content in a matter of seconds.
A few of the most popular AI copywriting platforms include:
Jarvis is an AI copywriting platform focused primarily on helping clients create social media and blog content.
Not only is the bot trained in more than 25 different languages, but it was also developed to follow best practices in Search Engine Optimization (SEO) and direct response marketing.
Effective copywriting stirs readers to take action, and investing in a bot that can help you deliver on that mission is a smart move.
Jarvis advertises that companies can use the platform to create copy five times faster and boost ad conversions with more targeted campaigns.
The Writesonic platform helps businesses create various types of marketing content, from online product descriptions to landing pages, emails, and digital ads.
Fluent in more than 20 languages, the bot begins with a general template, such as an email newsletter.
After users describe their products or services, the bot gets to work.
In a few seconds, it can produce a dozen different copy variants, each designed to be as effective and persuasive as possible. With the content in hand, you can edit, launch, and share it as necessary.
More than 50,000 marketers currently use CopyAI to support their outreach functions. Similar to Writesonic, the software uses a simple business description to deliver custom copy that spans a variety of templates.
You can see up to 10 different results at a time and can run the bot again for new results.
Whether you need digital ad copy, social media posts, meta descriptions, or any other type of content, it's designed to help you get there faster.
Developers cite that this platform was created on the world's most advanced AI language model, which helps it deliver the creative copy you need.
At Copysmith, the tagline is that the content is "crafted by AI, perfected by humans". Designed to be used in a team setting, it helps companies brainstorm compelling ideas and create copy at a faster pace.
You can get your ideas churning with features like the Content Ideas Template and the bot's Expertise function, which keeps you up-to-date on the latest news and trends surrounding a given topic.
Other standout features include third-party integration for efficient content distribution, and the AI-powered workflow queue, which helps users streamline content feedback, approval, and publication.
Leveraging AI Platforms as a Professional Copywriter
With the features described above, it might seem as though these bots are out to do all of the work for you.
However, these can actually work to your advantage if you know how to apply them the right way. Instead of viewing AI copywriting platforms as competition, we encourage you to look at them as valuable resources and assistants.
Let's take a look at a few ways you can leverage their services to propel your career, reach new clients, and become a sharper and more effective writer.
What does your current content pipeline look like? If you're like many copywriters, your plate is pretty full. In fact, you might have an ongoing backlog of assignments just waiting for you to begin.
AI tools like Jarvis can help you quicken your process, so you can confidently take on more work from new and existing clients. In fact, Jarvis advertises that its products can help writers finish their first drafts two to fives times faster.
When you use an AI system to write the initial copy, you can focus more on fine-tuning and editing it to meet your clients' needs.
This way, you don't spend the majority of your day on menial, time-consuming tasks. Even repetitive product descriptions can use up a ton of brainpower, and you need the ability to complete as many as possible.
With a little nudge from the AI platform, you'll be able to get started and get finished faster than before.
Move Beyond Writer's Block
Even the best and most experienced writers have spent a substantial amount of time immersed in writer's block. In years past, this looked like staring down at a blank sheet of paper, pencil in hand but no words coming out.
Now, it means sitting at your laptop, watching the cursor blink intimidatingly on an empty screen.
When your idea bank is all dried up, you can use AI copywriting platforms to help you get started.
Even if you don't plan to use the copy in its entirety, you may find one or two sentences that help you get "unstuck".
Sometimes, all you need is a few words or a sentence to help you start a blog post or lead into a product description, and it doesn't make sense to spend the bulk of your day on an introduction.
Find Different Ways to Convey Meaning
One of the most effective ways to use these tools? They can be excellent resources for synonyms.
When you're feeling unsure about a certain phrase or you want to spin an idea in a different light, most AI bots can use artificial intelligence to search online dictionaries and thesauruses for you.
The result? Fresh ideas, words, and sentences that are all your own.
This is a simple way to become a better copywriter, especially if you're used to using the same wording again and again.
Get New and Creative Ideas
Sometimes, it isn't writer's block that gets you. Rather, it's a lack of compelling or interesting topic ideas. You might be able to write about a topic with ease, but it just seems there's nothing new to say.
This is rarely the case. Most of the time, you're just so immersed in the work that it can be difficult to see it with fresh eyes. An AI copywriting bot can give you a new, fresh perspective.
Once you enter your basic information and choose the template you need, you'll receive dozens of results.
You can use those inputs to jumpstart your own creativity. Certain tools, such as Copysmith, also give you insight into the latest industry trends and patterns, so you can discover new prompts and inspiration.
You can easily see what people are talking about and interested in, which helps make your copy more engaging and relevant.
Create High-Converting Copy
The most effective copywriting does more than just pique a reader's interest. It also motivates and persuades them to visit a business, buy a product, or try out a service.
To this end, brands are looking for copywriters who can create copy that will help them rank high on Google search results to improve visibility and encourage website traffic.
AI copywriting platforms use advanced data mining techniques to determine:
These bots take care of the legwork for you, so you can focus on bigger tasks.
Use AI Copywriting Tools To Your Advantage
Effective, high-converting marketing copy can help businesses reach more customers, gain a competitive advantage, and build their bottom lines.
In your quest to grow your craft and expand your career, you can use AI copywriting tools to stay ahead of the game.
While these bots are not intended to replace your work, they can help make it stronger and sharper.
When you know how to leverage them correctly, you're one step ahead of the game.
If you're interested in creating better copy, learning more about this field, and developing new skills, then register for our Copywriting 101 course today!