Breaking Down a Blog Post

Get to Know the 5 Parts of a Blog Post

In content marketing, blog posts are king. As they become staples in advertising campaigns, every great ad copywriter needs to know how to write a great blog post.

Blogging is more than just putting good ideas down in an intriguing way, structure is essential.

​Here are the 5 core parts of a blog post:

1. Headline: The headline should be short, engaging and snappy. Make sure it describes the content to follow, but leaves the reader interested enough to actually read ahead. 
   
   
2. Introduction: This is your one chance to draw the reader in further, engaging them in your blog post topic. Paint a picture. Tell a story. Leave them wanting more!
   
   
3. Body: Structure everything you’ve got to say in an organized fashion. Write fluidly. Build on each new idea with supporting points that relate back to the introduction.
   
   
4. Call-to-action: Every blog ends with a prompt. What do you want the reader to do? Tell them specifically and make it easy for them to do it. 
   
   
5. Keywords: Blogs are designed for SEO. Go back and read your post, ensuring keywords and phrases are featured throughout, yet blend seamlessly with your writing.
   
   

Crafting the verbiage of a great blog post is central to everything that comes next. Designers will mock it up online and add photos. Marketers will tie it into different campaign efforts.

Aggregators will push it out to the masses. But, in order for all these next steps to proceed, the writing has to be rock-solid and well-organized.

Get familiar with Blogging

Looking for more great copywriting tips? Join one of our online copywriting courses and learn everything you need to know to succeed as a marketing copywriter!

​We’ll teach you how to dissect a blog post and harness your writing for this versatile medium.

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