Email One
Subject Line: Welcome to Copywriting to Go
Preview: Here’s your first Copywriting to Go class.
Body:
Thanks again for enrolling in Copywriting to Go. This quick first module focuses
on bringing more emotion to your copy. Emotion moves mountains.
To get your target to like, click, buy, or share you need to move them emotionally.
Check out the module here!
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Once you've been through all ten modules, you'll qualify for a course completion certificate!
Email Two
Subject Line: Copywriting to Go Class 2: Seeing Clearly
Preview: Clear and simple wins the day.
Body:
Copywriting to Go Module Two: Clarity
One of my favorite song lyrics is: “I can see clearly now the rain is gone.”
Making your copy clear helps. Your reader has to clearly and
easily understand what is in it for them.
Module Two in your Copywriting to Go course focuses on clarity.
Check out the module here!
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. You’re closer to getting your certificate. Two minutes a day gets you there.
Email Three
Subject Line: Copywriting to Go Class 3: Stories Everywhere
Preview: Who doesn’t like a good story?
Body:
Stories engage, interest, and persuade. They sell without selling. Most importantly,
they help build trust by making a connection with your audience.
Today’s class is about making and using story in your copy.
Watch the module here.
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Keep following these daily installments to earn your certificate.
Don't forget - just two minutes a day gets you there.
Email Four
Subject Line: Copywriting to Go Class 4: Trust
Preview: Trust builds the relationship and your business.
Body:
Yesterday I mentioned TRUST. The three keys to good copywriting are getting your target
audience to know you, to like you, and to trust you.
Today’s Copywriting to Go module focuses on
how you can build trust with your copy.
Hint: It is more about what they say than what you say.
Check it out here. Insert link here.
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Reminder: You’re only six lessons away from getting your certificate.
P.S.S. You can check out what Carolyn says about SFSC courses here.
Email Five
Subject Line: Copywriting to Go Class 5: Sing It Out Loud
Preview: Having a clear and consistent voice builds trust.
Body:
Your brand has to be unique. Part of the uniqueness is discovering your brand’s voice.
Find the words, phrases, and slang that fit both your brand and your market.
Watch Copywriting to Go Module Five: Brand Voice here: INSERT VIDEO
Hint: Testimonials and reviews can often help you discover the words, tone, and voice you need.
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. You’re halfway there. Another ten minutes and you’ll be eligible for your certificate.
P.P.S. Hint: Testimonials and reviews can often help you discover the words, tone, and voice you need.
Email Six
Subject Line: Copywriting to Go Class 6: Unleash Your Sherlock Holmes or Nancy Drew
Preview: Being a brand detective will let you uncover the secrets to making your messages more memorable.
Body:
Sharpen your detective skills. Writing strong copy is about knowing
your brand and audience. A good estimate is 80% research and 20% writing.
The answers are out there. Use customer interviews, surveys, brand reviews
and more to find the golden nuggets.
Research, research and more research will help you win the day.
Copywriting to Go Module 6 INSERT LINK
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Only four more modules and we’ll be printing and sending your certificate.
P.P.S. Check out what Carolyn has to say about Copywriting 101. ADD LINK
Email Seven
Subject Line: Copywriting to Go Class 7: Cutting to the Action
Preview: Get them to do it now.
Body:
Provide a clear path to buying. Copywriting is selling in print, and you
have to make the path to buying clear and obvious. Whether it is creative,
direct response, or something in between. They need to
know what you want them to do and how to do it.
Watch Copywriting to Go Module 7 here: LINK NEEDED
You’re only six minutes away from your Copywriting to Go certificate. You’ve got this.
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Course Summaries
Email Eight
Subject Line: Copywriting to Go Class 8: Say It Already!
Preview: Avoid confusion and stick to the point.
Body:
Say what you need to say clearly and briefly. As one of the greats once
said; it should be short enough to be interesting and just long
enough to cover the subject. The goal is to get the like,
click, or share NOT to recreate War and Peace.
So write just enough and not a word more. Don’t write past the sale.
Watch Copywriting to Go Module 8 here: ADD LINK
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Only two classes left until we mail out your Copywriting to Go certificate.
Email Nine
Subject Line: Copywriting to Go Class 9: Back it Up
Preview: You’ve got the emotion. Now you need the logic.
Body:
They need to know the details. Once you have them emotionally
engaged it’s time to cover the objections. Facts, numbers
and statistics from your research will carry the day.
Watch Copywriting to Go Module 9 here: Add link
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. One more class left until you graduate. We’re warming up the printer for your certificate.
Email Ten
Subject Line: Copywriting to Go Class 10: The Rule of Three
Preview: It works in comedy and it works in advertising.
Body:
Three is the magic number: The top, middle, and end.
Watch Copywriting to Go Module 10 here:
After you’ve watched the final module, email us to get
details on how to get your certificate of completion.
Be sure to check out our full courses here: ADD LINK
Course Testimonials here:
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. We will send you a certificate of completion for Copywriting to Go. There is no charge. Thanks for taking the course.
Subject Line: Welcome to Copywriting to Go
Preview: Here’s your first Copywriting to Go class.
Body:
Thanks again for enrolling in Copywriting to Go. This quick first module focuses
on bringing more emotion to your copy. Emotion moves mountains.
To get your target to like, click, buy, or share you need to move them emotionally.
Check out the module here!
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Once you've been through all ten modules, you'll qualify for a course completion certificate!
Email Two
Subject Line: Copywriting to Go Class 2: Seeing Clearly
Preview: Clear and simple wins the day.
Body:
Copywriting to Go Module Two: Clarity
One of my favorite song lyrics is: “I can see clearly now the rain is gone.”
Making your copy clear helps. Your reader has to clearly and
easily understand what is in it for them.
Module Two in your Copywriting to Go course focuses on clarity.
Check out the module here!
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. You’re closer to getting your certificate. Two minutes a day gets you there.
Email Three
Subject Line: Copywriting to Go Class 3: Stories Everywhere
Preview: Who doesn’t like a good story?
Body:
Stories engage, interest, and persuade. They sell without selling. Most importantly,
they help build trust by making a connection with your audience.
Today’s class is about making and using story in your copy.
Watch the module here.
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Keep following these daily installments to earn your certificate.
Don't forget - just two minutes a day gets you there.
Email Four
Subject Line: Copywriting to Go Class 4: Trust
Preview: Trust builds the relationship and your business.
Body:
Yesterday I mentioned TRUST. The three keys to good copywriting are getting your target
audience to know you, to like you, and to trust you.
Today’s Copywriting to Go module focuses on
how you can build trust with your copy.
Hint: It is more about what they say than what you say.
Check it out here. Insert link here.
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Reminder: You’re only six lessons away from getting your certificate.
P.S.S. You can check out what Carolyn says about SFSC courses here.
Email Five
Subject Line: Copywriting to Go Class 5: Sing It Out Loud
Preview: Having a clear and consistent voice builds trust.
Body:
Your brand has to be unique. Part of the uniqueness is discovering your brand’s voice.
Find the words, phrases, and slang that fit both your brand and your market.
Watch Copywriting to Go Module Five: Brand Voice here: INSERT VIDEO
Hint: Testimonials and reviews can often help you discover the words, tone, and voice you need.
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. You’re halfway there. Another ten minutes and you’ll be eligible for your certificate.
P.P.S. Hint: Testimonials and reviews can often help you discover the words, tone, and voice you need.
Email Six
Subject Line: Copywriting to Go Class 6: Unleash Your Sherlock Holmes or Nancy Drew
Preview: Being a brand detective will let you uncover the secrets to making your messages more memorable.
Body:
Sharpen your detective skills. Writing strong copy is about knowing
your brand and audience. A good estimate is 80% research and 20% writing.
The answers are out there. Use customer interviews, surveys, brand reviews
and more to find the golden nuggets.
Research, research and more research will help you win the day.
Copywriting to Go Module 6 INSERT LINK
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Only four more modules and we’ll be printing and sending your certificate.
P.P.S. Check out what Carolyn has to say about Copywriting 101. ADD LINK
Email Seven
Subject Line: Copywriting to Go Class 7: Cutting to the Action
Preview: Get them to do it now.
Body:
Provide a clear path to buying. Copywriting is selling in print, and you
have to make the path to buying clear and obvious. Whether it is creative,
direct response, or something in between. They need to
know what you want them to do and how to do it.
Watch Copywriting to Go Module 7 here: LINK NEEDED
You’re only six minutes away from your Copywriting to Go certificate. You’ve got this.
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Course Summaries
Email Eight
Subject Line: Copywriting to Go Class 8: Say It Already!
Preview: Avoid confusion and stick to the point.
Body:
Say what you need to say clearly and briefly. As one of the greats once
said; it should be short enough to be interesting and just long
enough to cover the subject. The goal is to get the like,
click, or share NOT to recreate War and Peace.
So write just enough and not a word more. Don’t write past the sale.
Watch Copywriting to Go Module 8 here: ADD LINK
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. Only two classes left until we mail out your Copywriting to Go certificate.
Email Nine
Subject Line: Copywriting to Go Class 9: Back it Up
Preview: You’ve got the emotion. Now you need the logic.
Body:
They need to know the details. Once you have them emotionally
engaged it’s time to cover the objections. Facts, numbers
and statistics from your research will carry the day.
Watch Copywriting to Go Module 9 here: Add link
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. One more class left until you graduate. We’re warming up the printer for your certificate.
Email Ten
Subject Line: Copywriting to Go Class 10: The Rule of Three
Preview: It works in comedy and it works in advertising.
Body:
Three is the magic number: The top, middle, and end.
Watch Copywriting to Go Module 10 here:
After you’ve watched the final module, email us to get
details on how to get your certificate of completion.
Be sure to check out our full courses here: ADD LINK
Course Testimonials here:
Cheers,
David
David Alger
San Francisco School of Copywriting
P.S. We will send you a certificate of completion for Copywriting to Go. There is no charge. Thanks for taking the course.