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    • A Review of Current AI Copywriting Tools
    • Top San Francisco Ad Agencies
    • Learn How To Write Conversationally To Engage Your Audience
    • Top Skills for a Copywriter
    • Launch A Career In Advertising With These Top Portfolio Schools
    • UX Copywriting and Short Copy ​
    • Discover How To Write Killer Copy That Converts
    • What is Copywriting? >
      • What Alternative
    • 10 Great Headlines from Classic Ads
    • Why Tone Can Make or Break Your Copy
    • How to Use Statistics, Facts and Quotes to Craft Compelling Copy
    • Great Copywriters Use Verbal Imagery to Tell a Story
    • Master the Art of Headline Writing!
    • Here’s How to Get Portfolio-Building Copywriting Gigs
    • What Volkswagen’s ’Think Small’ Teaches Copywriters
    • 5 Brands with Amazing Copywriting Teams
    • Master Hard and Soft CTAs for Superior Sales Writing
    • The Ultimate Checklist for Blog Copywriters
    • 10 Mistakes Even Experienced Copywriters Make
    • Read These 4 Books to Become a Better Copywriter
    • Sales Writing: How to Create Attention Grabbing Headlines
    • How to Create Persuasive Sales Copy
    • Proven Copywriting Methods Emotional Advertising
    • How to Write Good Copy : Preparation Techniques
    • Copywriting Secrets: 8 Powerful Ways to Add Proof and Credibility
    • Copywriting Cheat Sheet: Write Powerful Copy Quickly and Easily
    • Copywriting Insights: How to Test Ad Copy for Best Results
    • Write Effective Ad Copy: No Fail Secrets and Tips
    • What Never to Do When Writing Compelling Copy for Sales
    • How to Write Copy That Sells – Use Benefits
    • 7 Ways to Improve Your Copy Immediately
    • A Day in the Life of a Copywriter
    • Coffee, Copywriting, and Freedom
    • Copy is Everywhere
    • Direct Response Copy Sells
    • The Pros and Cons of Copywriting Part–Time
    • Three Tips to Write Copy that Converts
    • Two of the Biggest Mistakes Beginning Copywriters Make
    • Why Copywriting Makes a Great Second Career
    • Why I Love Being a Copywriter
    • Landing Pages that Work - Copy that Converts
    • The Next Big Idea: Creative Advertising Ideation
    • Copywriting Certificates: Online Copywriting Classes
    • The Advertising Museum Tokyo: Copywriting Fun
    • How to Tell a Great Brand Story
    • 20 Great Headlines from Classic Ads
    • Top London Ad Agencies
    • The Top 10 Best Copywriting Books
    • Copywriting Courses & Resources
    • Copywriting Formulas to Write Faster: AIDA, Problem Solution and More
    • Sales Letters: Broken Down by Parts
    • Copywriting Research Tips, Tricks and Secrets
    • How to Grow Your Email List
    • What is Creative Advertising
    • Ideation and How to Find the Next Big Idea
    • Creative Advertising Methods and Madness
    • Paths to Becoming a Copywriter
    • Great Print Ads - Creative Advertising That Rocks
    • Great Outdoor Ads - Creative Advertising That Works
    • Underground Ads - Creative Advertising in England
    • 10 Great Email Subject Lines
    • Email Marketing Types: Long, Short, Creative and More
    • Email Copywriting Tactics
    • How to Grow Your Email List
    • Autoresponder Copywriting: How to Do It Write
    • Copywriting Examples: Social Media
    • 6 Free Copywriting Courses
    • Where You Can Get a Copywriting Certificate Online: Copywriting Training
    • Top American Ad Schools
    • 10 Ad Schools for College Graduates
    • These Direct Response Letters And Campaigns Delivered Great Results - Yours Can Too
    • How To Break Into Advertising
    • The Creative Advertising Bible: The Value Of Great Guerrilla Ad Campaigns (With Examples)
    • Content Writing Vs. Copywriting: What's the Difference?
    • SEO Copywriting: How Does Search Engine Optimization Factor Into Copywriting?
    • Show and Tell: 7 Ways to Write Strong Video Copy
    • Short, Sweet, and It Sells: How to Trim the Fat From Your Sales Copy
    • Digital VS Print Ad Copy: How to Write the Difference
    • How to Craft the Ultimate Product Description
    • B2B VS B2C Sales Copy: 6 Crucial Differences You Should Know About
    • The Next Big Idea: Creative Advertising Ideation
    • Email Marketing: 12 Tips for Getting It Right
    • Landing Pages and Lead Magnets: Everything You Need to Know
    • How to Do Better Creative Advertising: Why and How It Works
    • Where to Take Copywriting Classes in the San Francisco Bay Area
    • Why San Francisco Business Owners Need to Know Copywriting
    • How to Break Into the Copywriting Industry
    • What Everybody Should Know About Online Advertising Portfolio
    • Copywriting for Beginners: 10 Quick Tips
    • Don’t Let Imposter Syndrome Keep You from Writing Great Copy
    • How to Design Great Digital Ads
    • Ad Campaigns: Nike Just Do It
    • Copywriting Examples: Google Ads
    • Best Copywriting Resources: Magazines, Organizations and More
    • How to Practice Copywriting
    • How to Build a Brand With Copywriting
    • Copywriting Grammar Review: 10 Common Grammar Mistakes
    • Copywriting Grammar Review: When to Use Commas
    • Our Top 10 Conversion Rate Optimization Copywriting Tips
    • Urgent, Useful, Unique, Ultra-Specific: How to Boost Your Copywriting with the Four U’s
    • Great Ad Campaigns: Apple 1984
    • Great Ad Campaigns: “Mikey Likes It”
    • Great Ad Campaigns: "When EF Hutton Talks"
    • Great Ad Campaigns: "We Make Money the Old Fashioned Way"
    • Great Ad Campaigns: Daisy
    • Great Ad Campaigns: Absolut Vodka
    • Top San Francisco Ad Agencies
    • Top 6 1960s Ad Campaigns and What You Can Learn From Them
    • Top 10 1970s Ad Campaigns and What You Can Learn From Them
    • Top 7 1980s Ad Campaigns and What You Can Learn From Them
    • Top 10 1990s Ad Campaigns and What You Can Learn From Them
    • Why Does Creative Advertising Matter?
    • How Can AI Copywriting Tools Make Me a Better Copywriter?
    • Why Should You Enter Advertising Contests as a Copywriter?
    • 10 Tips for Writing Captivating Social Media Copy
    • Tips for Improved Direct Response Copywriting
    • Copywriting Pro-Tip: Highlighting Benefits Over Feature
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Email Marketing: 12 Tips for Getting It Right

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In the world of marketing, things are always changing. But email marketing remains one of the most effective tools you can use to promote your business.

Today's consumers have instant access to their inboxes 24 hours a day. If you're not capitalizing on this opportunity, your business is missing the mark.

Email offers a direct, personal link to customers, but you have to make your email campaign stand out from the rest. That's why you need a smart, competitive approach to achieve the results you want.

Here are 12 tips for a successful email marketing campaign.

1. Segment Your Subscriber List
Segmenting your subscriber list is critical for a winning email campaign. Catering your message to your audience results in higher engagement.

The more you know about your customers, the better. You can segment emails steams based on factors such as:
  • Customer location
  • Previous purchases
  • When they open your emails
  • Customer interests
  • Education level
There are plenty of tools to help you identify this information. Understanding what your customers want and need is key to reaching them and winning them over.

2. Make It Personal
Email segmentation and personalization go hand-in-hand. Once you have the data, it's easier to find your audience and make a personal appeal.

Getting customers to open your email takes strategy. One of the best ways to appeal to people is to make them feel special.

Personalizing the subject line of your email is a good first step. But there's more you can do.
Segmenting your email lists allow you to target your messages to certain audiences. You can focus on anything from recent searches, recent purchases, to website behavior.

The goal is to find the right message for the right audience at the right time.

3. Automate Whenever Possible
You're busy and can't write every email your business sends out. Instead, let automation lead the way. Without it, effective online marketing is impossible. Automation is the key to a successful marketing strategy. 

With the right tools, you can create a successful and consistent marketing campaign. Automation saves you time and energy so you can focus on running your business. 

With the right automation in place, you can be sure your customers are receiving the right messages at the right time.

4. Keep It Short
You can send out an amazing email full of helpful information and exciting details. But if no one reads it, all your efforts are useless. 

Today's consumers want information fast and uncomplicated. They do not want to read long complicated emails.

You want to reach people but not annoy them. Keep emails personal and to the point. Here are a few tips for keeping your business emails short and sweet.
  • Avoid wordy emails. Get right to the point.
  • Use bullet points to share information.
  • Have one call to action per email.
Keeping your emails concise helps you get your message across, promote your brand, and keep your customer's attention.

5. Think Quality Over Quantity
Emails are a powerful marketing tool but sending out too many is never a good idea. No one wants to receive repetitive emails from the same company.
Overdoing it weakens your message and frustrates the recipients. When someone feels overwhelmed by your emails, they're likely to mark them as spam or unsubscribe in frustration.

There's no need to rush or send out multiple emails about the same idea. Start slow and build from there.

Make sure anything you send potential customers has some value. Test your audience to see how they respond to your messages before sending more. 

6. Timing Is Key
The time you send out emails matters more than you may think. The variations of sending times matter more than the actual time itself.

There's no perfect formula for emailing customers. Instead, you want to experiment to see what works for your audience.

When you see success, go with it. If you find it's not working, try something else. Most people check their emails daily, and some do it multiple times a day. The more you know about your audience, the more likely you are to find the best times to reach them.

The goal is to build a network of existing subscribers and use email to deliver a powerful message about what you have to offer. Don't overwhelm potential new customers. Once you have a group of loyal subscribers, try increasing the frequency a little at a time. 

7. Refine Your Landing Page
Writing impactful emails matters. But if you're sending customers to a boring landing page, they won't stay for long.

Take some time to review where you are sending your recipients. Your landing page should highlight your business and provide a smooth transition from your email message.

Your subscribers may click through your email to get to your product page or landing page. What they see must make sense for it to be effective and lead to a conversion.

Your landing page should include the following elements:
  • A strong headline that captures the viewer's attention
  • A sub-headline that reinforces the message
  • A relevant image or video to clarify the purpose
  • Proof of quality such as customer reviews or testimonials
  • A strong call to action to lead to conversion 
Your email and landing page messages should match. Keep the offer direct and specific. Too much text or too many graphics distract from your message. The more the customer can focus on your offer, the better the chance for conversion.

8. Keep It Consistent 
No matter what marketing tools you use, always keep your unique brand in mind. Your emails and your website should be consistent and reflect your brand.

As recipients move from your email to your website, they should understand who it's from and what you're offering them. If your website doesn't offer potential customers a pleasant experience, your message is lost.

Always keep the customer's journey in mind. Aligning your email design with your website helps the visitor understand your brand and the valuable products or services you offer.

9. Welcome New Subscribers 
New subscribers need your attention. You want to send them a warm welcome and let them know you appreciate them. Introduce yourself, your business, and what you have to offer them. Set expectations for the type and frequency of emails you will send.

Allow subscribers to decide how often they want to hear from you and allow them to adjust their preferences. Start on a positive note with the goal of keeping your subscribers happy.

Everyone wants to feel welcome. Don't miss this opportunity to build relationships with your subscribers.

10. Maintain Your Email List
Not everyone who receives your emails will bother to take a look. Although some people will unsubscribe, others will simply ignore your emails.

This can affect your delivery rates and leave uninterested subscribers on your mailing list. Take the time each quarter to clean up your subscriber list and focus on sending emails to those who may take the time to open them.

If a subscriber hasn't opened your emails in two to three months, they probably don't care to hear from you. It's a good idea to remove them and focus on building a list of active subscribers.

11. Ask Readers to Reply
Email allows you to develop a relationship with your subscribers. Unlike direct mail, email provides a way for readers to respond.

Capturing the reader's attention takes more than just throwing information into an email and sending it their way. Your marketing emails should include the following:
  • Dynamic Subject lines that personalize your email and speak to the reader
  • A friendly and distinctive voice that sounds like it's coming from a real person
  • Targeted content that offers value to the reader
If a recipient takes the time to open and read your email, they have an interest in what you're offering. It's the perfect opportunity to ask for a response.

A subscriber who engages with you is more likely to become a customer. Engaging with subscribers is a great way to personalize your emails, understand what customers want, and develop strong relationships with your subscribers.

12. Offer Value
If you send out emails that lack value, subscribers won't bother to read them. Take the time to ensure you're offering valuable content in your emails.

Every correspondence should offer value. This will strengthen your brand and lower your unsubscribe rates. You want a mix of relevant content and promotions.

When subscribers request information about a product or service, send them the specific content they need to help them make an informed buying decision. 

To offer value, you need to understand your audience and target content to their needs. This helps you win subscribers' trust and turn their interest into actual sales.

Top Tips for Email Marketing
Today's marketing experts understand the timeless value of email marketing. But getting it right is a process.

It takes time to understand your subscribers and tailor your message to their needs. Keeping this in mind will help you use this powerful marketing tool to your advantage.

If you're interested in improving your writing skills, we can help you take your emails to the next level. Contact us today to learn more.
FREE COURSE
  • Home
  • Courses
    • Copywriting 101
    • How to Create an Advertising Portfolio From Scratch
    • Direct Response Copywriting
    • 360 Copywriting Online
  • ABOUT
  • CONTACT
  • BLOG
    • Copywriting Lessons from David Ogilvy
    • 9 Copywriting Lessons from Robert Collier
    • 9 Copywriting Lessons From John Caples
    • 8 Copywriting Lessons from John Powers
    • Scientific Advertising: 10 Copywriting Lessons from Claude Hopkins
    • A Review of Current AI Copywriting Tools
    • Top San Francisco Ad Agencies
    • Learn How To Write Conversationally To Engage Your Audience
    • Top Skills for a Copywriter
    • Launch A Career In Advertising With These Top Portfolio Schools
    • UX Copywriting and Short Copy ​
    • Discover How To Write Killer Copy That Converts
    • What is Copywriting? >
      • What Alternative
    • 10 Great Headlines from Classic Ads
    • Why Tone Can Make or Break Your Copy
    • How to Use Statistics, Facts and Quotes to Craft Compelling Copy
    • Great Copywriters Use Verbal Imagery to Tell a Story
    • Master the Art of Headline Writing!
    • Here’s How to Get Portfolio-Building Copywriting Gigs
    • What Volkswagen’s ’Think Small’ Teaches Copywriters
    • 5 Brands with Amazing Copywriting Teams
    • Master Hard and Soft CTAs for Superior Sales Writing
    • The Ultimate Checklist for Blog Copywriters
    • 10 Mistakes Even Experienced Copywriters Make
    • Read These 4 Books to Become a Better Copywriter
    • Sales Writing: How to Create Attention Grabbing Headlines
    • How to Create Persuasive Sales Copy
    • Proven Copywriting Methods Emotional Advertising
    • How to Write Good Copy : Preparation Techniques
    • Copywriting Secrets: 8 Powerful Ways to Add Proof and Credibility
    • Copywriting Cheat Sheet: Write Powerful Copy Quickly and Easily
    • Copywriting Insights: How to Test Ad Copy for Best Results
    • Write Effective Ad Copy: No Fail Secrets and Tips
    • What Never to Do When Writing Compelling Copy for Sales
    • How to Write Copy That Sells – Use Benefits
    • 7 Ways to Improve Your Copy Immediately
    • A Day in the Life of a Copywriter
    • Coffee, Copywriting, and Freedom
    • Copy is Everywhere
    • Direct Response Copy Sells
    • The Pros and Cons of Copywriting Part–Time
    • Three Tips to Write Copy that Converts
    • Two of the Biggest Mistakes Beginning Copywriters Make
    • Why Copywriting Makes a Great Second Career
    • Why I Love Being a Copywriter
    • Landing Pages that Work - Copy that Converts
    • The Next Big Idea: Creative Advertising Ideation
    • Copywriting Certificates: Online Copywriting Classes
    • The Advertising Museum Tokyo: Copywriting Fun
    • How to Tell a Great Brand Story
    • 20 Great Headlines from Classic Ads
    • Top London Ad Agencies
    • The Top 10 Best Copywriting Books
    • Copywriting Courses & Resources
    • Copywriting Formulas to Write Faster: AIDA, Problem Solution and More
    • Sales Letters: Broken Down by Parts
    • Copywriting Research Tips, Tricks and Secrets
    • How to Grow Your Email List
    • What is Creative Advertising
    • Ideation and How to Find the Next Big Idea
    • Creative Advertising Methods and Madness
    • Paths to Becoming a Copywriter
    • Great Print Ads - Creative Advertising That Rocks
    • Great Outdoor Ads - Creative Advertising That Works
    • Underground Ads - Creative Advertising in England
    • 10 Great Email Subject Lines
    • Email Marketing Types: Long, Short, Creative and More
    • Email Copywriting Tactics
    • How to Grow Your Email List
    • Autoresponder Copywriting: How to Do It Write
    • Copywriting Examples: Social Media
    • 6 Free Copywriting Courses
    • Where You Can Get a Copywriting Certificate Online: Copywriting Training
    • Top American Ad Schools
    • 10 Ad Schools for College Graduates
    • These Direct Response Letters And Campaigns Delivered Great Results - Yours Can Too
    • How To Break Into Advertising
    • The Creative Advertising Bible: The Value Of Great Guerrilla Ad Campaigns (With Examples)
    • Content Writing Vs. Copywriting: What's the Difference?
    • SEO Copywriting: How Does Search Engine Optimization Factor Into Copywriting?
    • Show and Tell: 7 Ways to Write Strong Video Copy
    • Short, Sweet, and It Sells: How to Trim the Fat From Your Sales Copy
    • Digital VS Print Ad Copy: How to Write the Difference
    • How to Craft the Ultimate Product Description
    • B2B VS B2C Sales Copy: 6 Crucial Differences You Should Know About
    • The Next Big Idea: Creative Advertising Ideation
    • Email Marketing: 12 Tips for Getting It Right
    • Landing Pages and Lead Magnets: Everything You Need to Know
    • How to Do Better Creative Advertising: Why and How It Works
    • Where to Take Copywriting Classes in the San Francisco Bay Area
    • Why San Francisco Business Owners Need to Know Copywriting
    • How to Break Into the Copywriting Industry
    • What Everybody Should Know About Online Advertising Portfolio
    • Copywriting for Beginners: 10 Quick Tips
    • Don’t Let Imposter Syndrome Keep You from Writing Great Copy
    • How to Design Great Digital Ads
    • Ad Campaigns: Nike Just Do It
    • Copywriting Examples: Google Ads
    • Best Copywriting Resources: Magazines, Organizations and More
    • How to Practice Copywriting
    • How to Build a Brand With Copywriting
    • Copywriting Grammar Review: 10 Common Grammar Mistakes
    • Copywriting Grammar Review: When to Use Commas
    • Our Top 10 Conversion Rate Optimization Copywriting Tips
    • Urgent, Useful, Unique, Ultra-Specific: How to Boost Your Copywriting with the Four U’s
    • Great Ad Campaigns: Apple 1984
    • Great Ad Campaigns: “Mikey Likes It”
    • Great Ad Campaigns: "When EF Hutton Talks"
    • Great Ad Campaigns: "We Make Money the Old Fashioned Way"
    • Great Ad Campaigns: Daisy
    • Great Ad Campaigns: Absolut Vodka
    • Top San Francisco Ad Agencies
    • Top 6 1960s Ad Campaigns and What You Can Learn From Them
    • Top 10 1970s Ad Campaigns and What You Can Learn From Them
    • Top 7 1980s Ad Campaigns and What You Can Learn From Them
    • Top 10 1990s Ad Campaigns and What You Can Learn From Them
    • Why Does Creative Advertising Matter?
    • How Can AI Copywriting Tools Make Me a Better Copywriter?
    • Why Should You Enter Advertising Contests as a Copywriter?
    • 10 Tips for Writing Captivating Social Media Copy
    • Tips for Improved Direct Response Copywriting
    • Copywriting Pro-Tip: Highlighting Benefits Over Feature