Summary Module 1
Learn our number one copywriting tip in this quick video. Emotion sells. The more emotion you bring to your copy, the more likes, shares and sales you’ll get. You'll get more wins for both you and your clients.

Watch the quick video above to learn how.

Watch the entire series and get your certificate of completion. Tomorrow’s lesson will focus on the WHO. Watch your inbox tomorrow for the next lesson.

Summary Module 2
Today’s quick lesson focuses on speaking to and like your target audience. Your goal is to use everyday language. Write copy that matches the way people in your target audience actually speak. 

This is the second class in your 10-part Copywriting to Go certification program. Watch all ten classes to get certified. 

Summary Module 3
Stories build relationships and brands. The best brands tell stories. People love stories.  Good stories and good copy keep people engaged. Share the brand story and the WHY of the brand.

Course 4 is coming up soon. You are already a third of the way toward completing the course and getting your course certificate.

Summary Module 4
Stick to the truth. People recognize and respond to the truth. Writing from a place of truth helps bring out your brand's uniqueness.

Our next class will focus on Brand Voice. You should receive the next class in 24 hours. That will be the halfway point for completing your course. Check your email tomorrow for Course 5: Brand Voice.

Summary Module 5
A brand voice is crucial. The voice and message of the brand should be consistent throughout your marketing. An inconsistent brand voice or look confuses your audience.

You are now halfway through your Copywriting to Go certificate program. Once you finish the course, you’ll be eligible for your Copywriting to Go course completion certificate.

Summary Module 6
Preparation is everything. Research the brand, market and competition. The more you know about your brand, their position, and their audience, the better. Research and then research some more.

Only four more classes until you’re eligible for your free Copywriting to Go course completion certificate. 

Summary Module 7
Make your call to action clear. Let the audience know WHAT you want them to do. Make it easy for your customer to buy. A confusing or ambiguous call to action can cost you the sale.

Only three more lessons and you’ve completed the course! If you want more details on how to get your Copywriting to Go completion certificate email us at info@sanfranciscoschoolofcopywriting.com.

Summary Module 8
Make your copy simple and direct. Your audience needs to know what you are selling and what they need to do. Keep it clear, concise and direct.

Only two more lessons and you’ve completed the course!

Summary Module 9
Use testimonials, facts and statistics to help bring the sale home. Proof helps seal the deal. The more you can back it up, the better.
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You are one lesson away from completing the course!

Summary Module 10The rule of three works in comedy and copywriting. State your main point at the beginning, middle and end. You need to remind your audience by repeating your most important point.

Congratulations, you’ve completed the course!
Go here to take the course completion quiz and course survey. Once we receive the survey we’ll send you a Copywriting to Go Course Completion Certificate. Please allow one to two weeks for delivery of the certificate.