Mastering Direct Response Copywriting
Module 1 (1 of 18)
Module 1 (1 of 18)
Mastering Direct Response Copywriting
Great direct response writing delivers real and measurable monetary results, making good direct response copywriting a valuable and sought after business commodity.
Think about it for a moment. Nothing happens in commerce until someone who has a need is connected with someone who has a solution for that need.
However that message is conveyed – in any medium, it has to be written by someone. Why shouldn’t that someone be you!?
Mastering Direct Response Copywriting covers everything you need to know to gain the skills and break into one of the most rewarding writing careers you’ll find.
If you want to:
Our online course, Mastering Direct Response Copywriting is for YOU.
Writing great copy is critical to any business’s bottom line, including yours. Good writing moves commerce. Great writing fills bank accounts.
Well written copy makes the difference between an excited prospect OR someone who’s lost interest and steers away … perhaps forever.
You want to write copy that get prospects to make decisions and take action? Copy that taps into the emotions of your prospective customers and convert them to solid buyers.
Great copywriters know how to clearly state problems and challenges and offer solutions that are irresistible and that’s what moves prospects to take action.
Good Writing is Strategic – Great Writing Goes Even Deeper
Great writing doesn’t read like ad copy. It tells a story and is based on understanding human psychology and knowing the secrets that drive buying decisions. These skills aren’t hard to learn, improve and perfect, but you must be exposed to them first!
And, these skills, techniques and yes – secrets - will take your writing into the class of great. They’re secrets because the great copywriters don’t want you to know that you can learn and master everything that makes them in-demand and earns them killer fees.
Now, you can learn to write copy that increases response and creates more demand for your work (or the products and services you’re writing about) and builds you a bigger bank account in the bargain – whether you write for clients or for your existing business.
Where do Psychology and Copywriting Intersect?
Once you delve into the psychology of your prospect, you’ll start to present concepts in terms of problem solving. The financial planner doesn’t just get your financial house in order.
No, it goes way deeper and touches on emotions. The financial planner makes your life easier, your future more secure and your kid’s college fund as easy to build as their Lego set.
Your prospect will actually feel the relief that comes from knowing their money issues are handled.
Similarly, the new car.
It’s not just about gas mileage and fuel efficiency and the sexy, sleek lines. No. It’s about turning heads when you drive down Main St.
It’s the exclusivity that comes from owning a vehicle most people can’t afford. It’s the admiration – and perhaps a touch of jealousy your neighbors have when they see that beauty parked in your driveway.
Now, you’re tapping into the emotional connection that drives buying decisions.
Good Writing Never Manipulates
You’ll master the method for writing copy that speaks in plain language and creates a genuine authentic voice that builds trust and proves points.
It turns on the light in the prospect’s mind, illuminating solutions and benefits.
You’ll learn how to plan exactly where you’re going before you start writing so your copy moves strategically and purposely to your call to action.
Your copy will be concise and easy to read. It will flow from one point to the next and never meander. Cows meander. Your writing needs a direct path! It’s essential if you want to drive decisions, make sales and get more business.
Mastering Direct Response Copywriting is Online and Easy to Access and Use
And, it’s jam-packed with great information – truly a reference library you’ll refer to over and over again. We considered making the program two courses there’s that much material. And, we may do that down the line.
Today, however, you can order the entire course for one low price and a risk-free money back guarantee.
The program is divided into stand-alone modules, each one working with the next designed to build on what you’re learning. That way the material doesn’t overwhelm you, it flows neatly from one concept to the next.
There’s a workbook that covers key points from each module and gives you the opportunity to practice the concepts you’ve just learned.
Copywriting Can Be Your Key to a More Rewarding and Lucrative Future
Our intensive online course prepares you to:
Visit and revisit as your copywriting skills grow.
Use the course as a reference to build your skills as you practice and improve. It’s designed to be multi-layered. It will feel dynamic, and offer more complexity as you develop your craft.
As you grow and mature as a writer, the content will have new meaning to you as you revisit it.
Here’s a Peak at What You’ll Get:
Direct Response Copy Module
Whether you’re writing for your own business, for clients or your job, direct response copy changes the equation the way no other copy ever will.
Direct response incorporates marketing techniques that take into consideration what’s best for you and for your target market. It’s the basis of the psychology we talked about earlier. It doesn’t try and convince and cajole. Instead, it builds desire through clear and strategic “what’s in it for them” benefits.
Learn to write copy that gets results and you will never go without a great paycheck. Ever. You’ll be in demand. Great demand. Copy that gets results builds bank accounts. That’s every business’ bottom line. Drive more sales for your own business or for your clients – either way, you profit.
Writing for the Web
Sure, you’ve navigated the web. You know what sites look like and say. But have you thought about the structure of a website? Do you know how they are written to make more sense to your visitor?
There are a few ways they can be structured and there are optimal formats for various types of sites. Partly it depends on the outcome you desire and it begins with the writing, not the programming like it did in the past (even as recent as a year or two ago).
You have 3 seconds to capture your visitors’ attention. Knowing how to structure and layer the content for each offer and type of site makes the difference between your visitor taking action or clicking away.
You’ll not only learn how to write for the web, but how you can become an indispensable advisor to your clients. Help them navigate the ever-changing waters of the online world and you’ll get their respect, their gratitude and their ongoing business.
Sales Letters that Get Results – Get Started and Keep Going
Every copywriter needs to know how to write a great sales letter - whether it gets sent through the mail, or is read online. They are some of most interesting pieces of copy to write and can be the most vexing.
The ability to write a great sales letter will become one of the most powerful tools on your ‘writing belt.’
Many other pieces of copy derive from the sales letter – and many campaigns that contain multiple pieces flow easily and naturally from the letter. Learn what every letter must contain - and what you must avoid at all costs.
You’ll learn when and why you need an insert. You’ll know what elements every insert must include and exactly how to craft them to get response. Plus, we’ll show you what your envelope or package needs in order to get opened and read to begin with!
USP Positions You as an Expert
Learn how to discover your Unique Selling Proposition (USP) and how to help clients discover and/or talk about theirs. Put yourself head and shoulders above the competition when you discover how to write copy that is laser focused and creates impact - because it speaks to your target audience. You’ll deepen your ability to grab your readers with the most motivating tool you have, their own self-interest.
Email Campaigns and Newsletters Can Generate Career Level Income
We’ll teach not only how to write some of the most lucrative and steadily paying copy there is, you’ll also learn everything you need to know to create effective email campaigns – including length, frequency, subject lines and body copy.
Find out why and how newsletters can provide stable, ongoing income. You’ll have a secret weapon that will enable your clients (and your own business) to develop one of the most valuable assets that every business ought to have and an overwhelming number still don’t ‘get.’
When you get them to ‘see the light’ and implement this one simple idea you can create enough writing assignments for yourself to earn a consistent – and steady – career level income.
Create Headlines that Open Doors
How many times have you struggled to get started on a project because the headline eluded you? Struggle no longer! You’ll get a broad sampling of headlines and we’ll walk you through an exercise to create your own headline resource library.
But the real key is the simple formula that will work for any offer, any product or any service. A formula that will help you start writing, keep writing and focus your efforts. You’ll learn how to engage your readers and keep them moving through your copy, instead of taking a quick glance and moving on.
Lead Generation Can Set You Apart
Solve the mystery surrounding the lead generation puzzle and the value of dollars spent on marketing. Understanding this important marketing equation will set you apart as a writer.
Earn the admiration of your clients, as you help them understand the kind of metrics that can evade even the most sophisticated business owner.
You’ll know how to easily assess what a campaign is worth, to you or to a client. Watch your fees climb as you learn how to implement this simple, but critical formula. You’ll be able to quickly evaluate the lifetime value of a client making marketing a simple and straightforward equation.
Use these tools to educate clients and win more business. Implement them in your business and make more sales, more often.
To make certain you understand and integrate all you learn, we’ll take you through various types of real copy examples and critique the elements.
One walk through the clinic and you’ll be a more astute copy reader and writer. Use the clinic over and over as you write, you’ll find it an invaluable tool.
And, we’ve included all the copy critiqued so you can study it and deepen your learning.
Build Your Confidence
Taking our intensive course will give you the confidence to take on better clients and command higher fees. Learn why becoming an advisor to your clients lets you call the shots.
Learn what questions to ask so you don’t have to do all the heavy-lifting. Get absolutely clear - NOW - what information you need to gather to write a great piece and how to work the copy process.
Become a Successful Freelancer
Are you interested in experiencing the freedom and flexibility the freelance lifestyle affords? You are in exactly the right place. Learn how to get started so you can earn the level of income that the best copywriters enjoy.
Understand what you need to know to become an effective and efficient business owner. Find out what it takes and what it doesn’t. Learn shortcuts to manage your time.
Be clear when to say no and when to say yes. Create effective work habits, including entrance and exit strategies for working at home. We’ll share ideas for structuring your work and building your business. You’ll learn about the life of the freelance entrepreneur – what it is and what it isn’t.
Working for yourself IS everything you dream about. If you want to earn money sitting in a café and working assignments a few days a week or you want to travel the world and work as you go, you can do that as a copywriter.
Maybe you long to work from home and have the freedom and flexibility of being your own boss. Copywriting is a career that is relatively easy to break into and only requires your commitment to learn the skills, practice them and hone your craft as you go.
There are few other professional businesses you can start so easily and master as you mature and develop as a writer.
Are You Ready to Set Yourself Apart and Get Started Writing Effective Copy?
Everything you need is in this one comprehensive course. And, it’s guaranteed. If you take the entire course and feel you haven’t learned the tricks of the trade, talk to us, we’ll refund your money.
We feel so confident that you’ll come back instead saying “WOW I’ve learned more than I expected,” that we’re willing to remove all the risk.
Our Mastering Direct Response Copywriting Course Includes:
Plus, you’ll get two bonus audio modules:
Each hour long audio is a conversation between two successful business owners and coaches who cut right to the chase and tell you exactly what you need to do to work for yourself.
What it takes, how to discipline yourself, how to set up, how to manage working at home if you choose to and includes entrance and exit strategies for staying sane.
They talk to you about finding inspiration, staying focused; handling clients and types of copy you might find work best for breaking into the writing business. We even cover how to build your portfolio before you have clients so you have work to showcase.
There’s nothing worse than being motivated yet uncertain how to get started.
The conversations are fast paced, loaded with value and designed to help you put everything you’re learning into action. We’ve covered it all in this comprehensive course.
Are You Ready to Get Started?
If you’ve ever dreamed of writing for a living, or you are ready to improve your skill set and take your writing and marketing expertise to the next level, act today and take advantage of our special introductory price of $299.
Yes, I want access to Mastering Direct Response Copywriting at the early registration price of $299.
I’m ready to learn how to generate more business, more income and a better life for myself and my clients.
Register via the secure PayPal link below. After registering email info at sanfranciscoschoolofcopywriting.com for your log-in. We will send your your log-in details within 24 hours of your registration.
Note - class price goes up to $495 on August 30th.
Our Guarantee: If you take the entire course and feel you didn’t get your money’s worth, we’ll be shocked, but we’ll be fair and refund your investment. We’ve removed all the risk and put together a course that we know going to love. You have 30 days from date of purchase to request a refund.