Don’t Write Words; Write Music
How To Write With a Tempo That Flows
Studies show there’s a close connection between language and music—more specifically, the rhythm of music.
It’s something that poets have known for millennia, from Shakespeare’s iambic pentameter to Thomas Hardy’s tercet structure. It’s all about flow.
Did you know you can add this same flow to the copy you write? It’s all about pacing.
Author Gary Provost offers one of the best examples of this in his piece, Write Music. His advice?
Write with a combination of short, medium, and long sentences. Create a sound that pleases the reader’s ear. Don’t just write words. Write music.
In music, the change of volume, speed and pitch all pull at our emotions. It’s visceral for most people. You can do the same thing in your writing, by introducing carefully composed pacing.
Join our Direct Response Copywriting Course and learn how to captivate and command your audience, once sentence at a time, to leave them hanging on your every word.