Don’t Write Words; Write Music
How To Write With a Tempo That Flows
Studies show there’s a close connection between language and music—more specifically, the rhythm of music.

It’s something that poets have known for millennia, from Shakespeare’s iambic pentameter to Thomas Hardy’s tercet structure. It’s all about flow.

​Did you know you can add this same flow to the copy you write? It’s all about pacing.

Author Gary Provost offers one of the best examples of this in his piece, Write Music. His advice? 

Write with a combination of short, medium, and long sentences. Create a sound that pleases the reader’s ear. Don’t just write words. Write music.

In music, the change of volume, speed and pitch all pull at our emotions. It’s visceral for most people. You can do the same thing in your writing, by introducing carefully composed pacing.

Here’s how:
  • Break up the text. Lead the reader through your prose, using language that encourages them to slow down or speed up. Switch up sentence length to create new pace and rhythm. Hold the reader’s attention.

  • Use stream of consciousness. Readers appreciate when you remove your filter. Be concise to start. Then, once you’ve got them hooked, unleash an uninhibited flow of thoughts to build a connection—one that encourages them to act.

  • Emulate the masters. Pay attention to the pacing and rhythm you’re drawn to. Emulate the words or sentence structure you enjoy reading and incorporate it into your work. Picture yourself as the reader, even if it’s a simple marketing email.

Rhythm. Tempo. Tone. These are what make your writing memorable.

Join our Direct Response Copywriting Course and learn how to captivate and command your audience, once sentence at a time, to leave them hanging on your every word.