Don’t Even Think About Using These Words!
Stuff, Things and Other Words to Omit
​There are certain words that, stricken from your vocabulary, will make you a better copywriter.

That’s right: retiring a few words permanently can instantly improve your writing!

Here’s a look at the prime offenders and why it’s time to end your relationship with them:
  • Things. What are “things?” Nothing, until you specify to the reader what they are!
  • Stuff. This is a filler word that doesn’t belong in any type of marketing content. 
  • That. In most instances, you can eliminate “that” from a sentence without changing it.
  • Some. Be specific! How much are you talking about? Quantify it for the reader. 
  • Very. If you’re using the word “very,” there’s probably a more emphatic adjective.

What do all these words have in common? They’re all filler words that don’t specify anything.

When you’re delivering a specific message, you need to use specific language.

For example:
  • “I was very excited to go to the fair and win stuff from that game you like.”
  • “I was ecstatic to win the giant teddy bear from the ring toss game at the fair.”

The first sentence is vague and uninspiring. The second sentence paints a clear picture of exactly what happened, in vivid detail.

This example applies to anything you write—from marketing emails to informative blog posts. 

Want to master the art of word choice and specificity? Join our Copywriting 101 Course and develop good habits that’ll turn you into a stronger, more accomplished copywriter.

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