Don’t Even Think About Using These Words!
Stuff, Things and Other Words to Omit
There are certain words that, stricken from your vocabulary, will make you a better copywriter.
That’s right: retiring a few words permanently can instantly improve your writing!
Here’s a look at the prime offenders and why it’s time to end your relationship with them:
What do all these words have in common? They’re all filler words that don’t specify anything.
When you’re delivering a specific message, you need to use specific language.
The first sentence is vague and uninspiring. The second sentence paints a clear picture of exactly what happened, in vivid detail.
This example applies to anything you write—from marketing emails to informative blog posts.
Want to master the art of word choice and specificity? Join our Copywriting 101 Course and develop good habits that’ll turn you into a stronger, more accomplished copywriter.
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