Do You Have a Swipe File?
Don’t Reinvent the Wheel; Make it Better
Swipe Files are a powerful tool for any marketing copywriter. A swipe file is a collection of great examples that you can draw from to kickstart your own creative juices.
These might be digital examples, or even an actual folder with print examples on-hand.
It should include:
It’s also best to organize it by media type, such as email, blog posts, social media examples, and so on.
A good swipe file will get the ball rolling on creative ideas and help you take a smarter approach to writing for a specific topic or medium. It’s a great jumping-off point.
Just make sure you’re not stealing those examples and making them your own! Instead, form new ideas that follow the same general concept.
How to build a swipe file
Need help building your swipe file? You can find inspiration anywhere! The next time you read something striking or catchy, throw it in your swipe file.
You’ll find that your inspiration repository fills up fast, with plenty of examples that’ll make you a better writer.
One of the best places to find fodder for your swipe file is in your own work! The next time you write something you’re particularly proud of, be sure to add it.
Join our Copywriting 101 Course and you’ll find yourself with no shortage of examples to start building on.
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