Copywriting for Campaigns
Keep the Whole Campaign in Mind
If your dream is to become a brand copywriter at an agency,
you need to get familiar with the concept of campaign writing.
It’s the practice of writing consistently across different mediums, adapting the core message to fit each—all while maintaining brand voice.
If it sounds complicated, that’s because it is. Copywriting for campaigns means having the ability to say the same thing in a different way.
A brand campaign might stretch across a dozen different mediums. It’s a brand copywriter’s job to make sure the messaging is consistent all the way through.
No matter where someone first sees the campaign or how many interactions they have with it, the takeaway needs to remain the same.
To write effectively for campaigns, copywriters need to establish the core objective and the key value messages. From there, it’s a matter of adapting them appropriately.
If you’re interested in becoming a brand copywriter or writing copy for campaigns, check out our 360° Copywriting Online Course. You’ll learn how to write for multiple mediums, maintaining a consistent message across them all.