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    • Copywriting Cheat Sheet: Write Powerful Copy Quickly and Easily
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    • How to Write Copy That Sells – Use Benefits
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QUICK AND SIMPLE COPYWRITING TIPS

3/9/2018

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  • Write to a specific person. Don’t worry about alienating some people. When you write to everyone, you write to nobody in particular. Separate the writing process from the editing.
  • Use a conversational tone.
  • Avoid inside jargon. Use everyday language.
  • Write and more. More importantly, rewrite.
  • You. Use you in your copy. Make it about the person you are speaking to.
  • Headlines matter. Spend lots of time on headlines.
  • Tell stories. We are storytellers. We crave an interesting story and we make them up when they aren’t supplied.
  • Keep a file of copy you like. Use it as a model.
  • Features are yawn. Benefits sell. Especially the benefits of the benefits.
  • Ask for what you want. Don’t be shy. Include a call action such call 555-555-1212 for free information, visit: www.mywebsite for your value free report.
  • Add value rather than discounting to increase response to an offer.
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  • Home
  • Courses
    • Copywriting 101 Online
    • Copywriting 201 Online
    • Direct Response Copywriting
    • 360 Copywriting Online
    • 360 Copywriting - Live Class
    • Comedy Writing
  • Free
  • ABOUT
  • CONTACT
  • BLOG
    • Learn How To Write Conversationally To Engage Your Audience
    • Top Skills for a Copywriter
    • Launch A Career In Advertising With These Top Portfolio Schools
    • UX Copywriting and Short Copy ​
    • Discover How To Write Killer Copy That Converts
    • What is Copywriting?
    • 10 Great Headlines from Classic Ads
    • Why Tone Can Make or Break Your Copy
    • How to Use Statistics, Facts and Quotes to Craft Compelling Copy
    • Great Copywriters Use Verbal Imagery to Tell a Story
    • Master the Art of Headline Writing!
    • Here’s How to Get Portfolio-Building Copywriting Gigs
    • What Volkswagen’s ’Think Small’ Teaches Copywriters
    • 5 Brands with Amazing Copywriting Teams
    • Master Hard and Soft CTAs for Superior Sales Writing
    • The Ultimate Checklist for Blog Copywriters
    • 10 Mistakes Even Experienced Copywriters Make
    • Read These 4 Books to Become a Better Copywriter
    • Sales Writing: How to Create Attention Grabbing Headlines
    • How to Create Persuasive Sales Copy
    • Proven Copywriting Methods Emotional Advertising
    • How to Write Good Copy : Preparation Techniques
    • Copywriting Secrets: 8 Powerful Ways to Add Proof and Credibility
    • Copywriting Cheat Sheet: Write Powerful Copy Quickly and Easily
    • Copywriting Insights: How to Test Ad Copy for Best Results
    • Write Effective Ad Copy: No Fail Secrets and Tips
    • What Never to Do When Writing Compelling Copy for Sales
    • How to Write Copy That Sells – Use Benefits
    • 6 Ways to Improve Your Copy Immediately
    • A Day in the Life of a Copywriter
    • Coffee, Copywriting, and Freedom
    • Copy is Everywhere
    • Direct Response Copy Sells
    • The Pros and Cons of Copywriting Part–Time
    • Three Tips to Write Copy that Converts
    • Two of the Biggest Mistakes Beginning Copywriters Make
    • Why Copywriting Makes a Great Second Career
    • Why I Love Being a Copywriter
    • Landing Pages that Work - Copy that Converts