Get a head start and learn to write copy quickly with our copywriting cheat sheet. Print this off to check that you are using the most powerful approaches to communicate with and stimulate action from your target market.
Engaging your market will not only result in more sales, but you’ll save time, effort and money by using these proven techniques.
The information is broken into easy to follow sections, just print it off and it keep with you as your craft your copy.
Get Into Your Reader’s MindsetUse Emotions To Sell
Tune into how you can emotionally satisfy the audience with your product. You need to identify and communicate how your product or service can satisfy them when it comes to their:
To be persuasive, you need to have a clear understanding about why the other party should do what you are recommending them to do. What is in it for them? What’s the benefit to them? In order to get what you want and give your readers what they want –follow this approach:
Thoroughly research the product and company
The more you know about your target market the better. Your goal is to tune into their emotions when it comes to this type of product and the solution that it offers.
In order to communicate with the target market effectively you need to know:
Craft A Compelling And Eye Catching Headline
Write Powerful Copy That Ties In With What Your Market Is Thinking About
Calls to action need to be action oriented. Start with an action verb such as ‘Register’, ‘Subscribe’ or ‘Download’. Create urgency by using special discounts or use adverbs such as ‘today’ and ‘now’.
EXAMPLES OF TYPES OF CALLS TO ACTION INCLUDE:
The Mild Approach
"Subscribe today for free information about how to quickly and easily ……”
Based On Urgency
Remind them that the tick is clocking and that they need to take action now.
“Act now. Offer available only until the weekend”
Based On Fear
Self-preservation is a big human emotion, play on it by stimulating the fear of loss.
“Don’t risk having an accident. Protect you and your family now with …”
Based On Benefit
Use an adverb tied to the benefit, for example you might find this on a piece of copy about vacations:
‘Plan a trip like this……”
Take Away Actions To Write Powerful Copy Quickly And Easily
1. Print off the cheat sheet and keep it handy for use when you write your copy.
2. Use the cheat sheet to develop your own reusable process to enable you to write powerful copy quickly and easily.
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Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
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