ADVERTISING COPYWRITING 101 (online) |
Good copy is the backbone of all effective communications—copywriters are the geniuses behind the headlines and social posts that get you to pause, read and take action.
From social media to landing pages, pitches to sales emails, learn the foundations of crafting powerful copy that can be applied to all communication platforms. This course will teach you how to develop and maintain an authentic brand voice that is the hallmark of good brand writing. Learn how to apply the mechanics of language to drive your audience to click, share and convert. 101 Basic
Self Study Course - 8 modules plus our getting started FAQ. This is the complete course plus a compilation of our most common getting started questions. After registering, email info at San Francisco School of Copywriting. We'll send you access to your course within 24 hours. Time limit: No time limit Access: Access is unlimited. Study wherever you like, whenever you like with no time limit. Cost: $199 |
Skills You Will Learn:
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Why You Need This Course:Words are everywhere. That statement seems so obvious, but I find that writers who are looking for work can’t seem to grasp the idea that work is actually as available to them as the air we breathe.
As long as people are talking, reading and communicating, there will always be something for us to write. After all, words are in the books and magazines we read, they are on websites, flooding social media and cover those pesky flyers we receive in the mail promoting useless services we probably don’t need. Every product or service you can imagine needs a description, a website, a press release, a sales letter, a newsletter or something else requiring the talent of a writer. That’s great news for us! We will always have a job. In this course you will learn the wide variety of money making avenues available to you and how to go after them.
This course will teach you everything you need to know about how to be a successful writer and grow your business to a point where you can make a decent living. So sharpen your pencils and charge up your laptops, you’ve got a career to start! This Copywriting Course covers skills you need to break into one of the most rewarding – and potentially lucrative –– writing careers you’ll find.If you want to:
Do you want to be able to consistently and confidently write copy that get prospects to make decisions and take action?
Copy that taps into the emotions of your prospective customers and convert them to solid buyers? Great copywriters know how to clearly state problems, and challenges and then offer solutions that are irresistible. Great copywriters move prospects to take action and drive the engine of commerce. These skills, techniques and yes – secrets – will take your writing from hitting the mark on occasion into the class of great. It will put you in-demand. They’re secrets because the great copywriters are busy writing great copy using the tricks of the trade that keep them in steady demand and earning killer fees. But there is more work than they can handle and you'll learn how you can join the ranks of in demand copywriters. Course Outline: |
MODULE 1: Copywriting 101
MODULE 2: Know Thy Audience
MODULE 3: The Art of Copywriting
MODULE 4: Headlines & Ads
MODULE 5: Copywriting Fundamentals - 'Rules of the Copy Road'
MODULE 6: Introduction to Sales Letters
MODULE 7: Writing Copy for Lead Generation
MODULE 8: Finding Your Niche
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Copywriting 101 Alumni Mini Portfolios:Class Reviews:
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To Get Started
Choose your course option below. After registering, email info at San Francisco School of Copywriting. We'll send you access to your course within 24 hours. 101 Basic Self Study Course - 8 modules plus our getting started FAQ. This is the complete course plus a compilation of our most common getting started questions. Time limit: No time limit Access: Access is unlimited. Study wherever you like, whenever you like with no time limit. Cost: $199 __________________________________________________________ |
Premium:
Premium:
Self Study Course +Feedback on each assignment provided by a professional working copywriter. After you complete each assignment, you submit the work to us and we have it reviewed with suggestions for improvement by one of our carefully chosen copywriting coaches. You may resubmit each assignment one time for further suggestions/feedback. Time limit: You have one year to complete and submit assignments. Access: Unlimited Access to course materials Cost: $949 __________________________________________________________ |
Premium + Mini Portfolio:
Premium + Mini Portfolio: Self Study Course +Feedback on each assignment provided by a professional working copywriter. After you complete each assignment, you submit the work to us and we have it reviewed with suggestions for improvement by one of our carefully chosen copywriting coaches. You may resubmit the work up three times for further suggestions and feedback. After you finalize your work, we work with a professional designer to have your mini portfolio designed. When you finish the class, you will have your own portfolio to help get you started. See Sample Portfolios here: Cost: $1497 Time limit: You have one year to complete and submit assignments. Access: Unlimited Access to course materials Premium + Mini Portfolio Special Bonus: Plus you'll get access to our Copywriting 201 Self Study course as an added bonus. |
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Course Policies:
If you wish to upgrade to the premium course or premium + course, please contact us here for details.
Refund Policy: Class sales final. No refunds given. |
"I saw this class advertised for several months (must have been the great copywriting) and finally decided to do it. I'm so glad I did! I learned a lot about the career, my strengths as a copywriter, and the type of work that I enjoy most. The weekly course videos are organized and offer excellent tips that I'll continue to reference. The assignments are well thought out and helpful for building a portfolio. Before taking this class, I couldn't call myself a copywriter. Now I have my portfolio done, my website launched, and the confidence to do it. Copywriting 101 is worth the investment!" AJ - San Francisco (Copywriter) |