Advertising Copywriting 101 (online)
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Why Take This Course
Good copy is the backbone of all effective communications—copywriters are the geniuses behind the headlines and social posts that get you to pause, read and take action. From social media to landing pages, pitches to sales emails, learn the foundations of crafting powerful copy that can be applied to all communication platforms. This course will teach you how to develop and maintain an authentic brand voice that is the hallmark of good brand writing. Learn how to apply the mechanics of language to drive your audience to click, share and convert. |
Sample Mini Class: Copywriting To GO |
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Skills You Will Learn
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Why You Need This Course:
Words are everywhere. That statement seems so obvious, but I find that writers who are looking for work can’t seem to grasp the idea that work is actually as available to them as the air we breathe. As long as people are talking, reading and communicating, there will always be something for us to write. After all, words are in the books and magazines we read, they are on websites, flooding social media and cover those pesky flyers we receive in the mail promoting useless services we probably don’t need. Every product or service you can imagine needs a description, a website, a press release, a sales letter, a newsletter or something else requiring the talent of a writer. That’s great news for us! We will always have a job. In this course you will learn the wide variety of money making avenues available to you and how to go after them. Maybe you are in a job that isn’t right for you, you aren’t making enough at your current job, or writing is just something that you’ve “always wanted to do.” This course will teach you everything you need to know about how to be a successful writer and grow your business to a point where you can make a decent living. So sharpen your pencils and charge up your laptops, you’ve got a career to start! This Copywriting Course covers skills you need to break into one of the most rewarding – and potentially lucrative –– writing careers you’ll find. If you want to: Make more money writing copy for your own business Make a great living writing copy for someone else’s business Improve your writing skills to make yourself more valuable in your current job Then… Our Copywriting Course is for YOU. Do you want to be able to consistently and confidently write copy that get prospects to make decisions and take action? Copy that taps into the emotions of your prospective customers and convert them to solid buyers? Great copywriters know how to clearly state problems, and challenges and then offer solutions that are irresistible. Great copywriters move prospects to take action and drive the engine of commerce. These skills, techniques and yes – secrets – will take your writing from hitting the mark on occasion into the class of great. It will put you in-demand. They’re secrets because the great copywriters are busy writing great copy using the tricks of the trade that keep them in steady demand and earning killer fees. But there is more work than they can handle and Amanda is going to show you how you can join the ranks of in demand great copywriters. |
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Week 1:
Copywriting 101
What is Copywriting, Anyway?
Subheads & Subject Lines & Taglines, Oh My!
The Real Estate of Copy
Week 2:
Know Thy Audience
The Basics of Branding
Finding Your Brand Voice
Winning Over Customers
Week 3:
The Art of Copywriting
Clear, Consistent & Clean – The 3 C’s of Copy
Hyphens, Hyperbole & The Power of Words
Crafting Catchy Copy
Week 4
Headlines & Ads
Headline History
Why Headlines Matter
How Headlines Inspire
Headlines in Ads, Web Pages, Sales Letters and More
Creating Urgency and Specificity
How to Get Great Ideas
Week 5
Copywriting Fundamentals - 'Rules of the Copy Road
Creating Big Ideas and Big Promises
Understanding Features and Benefits and Learning How to Use them Effectively
Game Changing Copy Technique
Week 6
Introduction to Sales Letters
Creating Leads and Big Ideas
The Writing Process, How it Works and Finding Your Groove
Types of Intros and When and How to Use Them
Bringing Your Reader (Hungrily) Through Your Piece
Week 7
Writing Copy for Lead Generation
Creating Powerful Calls to Action
Writing Response Devices (this one technique will set you head and shoulders above most copywriters)
Week 8
Finding Your Niche
Different Types of Copy and Copywriting Opportunities
Direct Response Copywriting is a Sought after Skill that Makes You Invaluable
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Your Copywriting Coach and Teacher:
Amanda Caswell is a former Nickelodeon scriptwriter and has written print & digital advertisements and commercials for some of the biggest brands in the industry including: Comedy Central, Bravo TV, Johnson & Johnson, Campbell’s Soup, Coca-Cola, Honest Tea, Heinz, L’Oreal, Yellow Tail, Seagram’s, Five Below, Walgreen’s, Disney, and many more Fortune 500 companies and small start-ups. She has over ten years of experience writing and editing for online and print media and has written for several national and international publications. As an award-winning copywriter she is among Ad Age’s Top Rated freelancers and currently makes her living as a copywriter and publicist. She has written two books currently on Amazon about how to make a living as a freelance writer. When she isn’t working she enjoys spending time with her husband and two toddlers, traveling, cooking, and spending as much time as possible outdoors. Amanda has written the book on building a freelance career. |
Copywriting 101 Alumni Mini Portfolios
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Class lecture :
Released weekly on Sundays (midnight PST)
Live class coaching + Question and Answer conference :
Tuesdays 11:30am to 12:30pm PT
(recorded for those that can't attend live)*
*Note: course questions can also be submitted directly to Amanda and via the class group
Live Q and A sessions:
September Class
SEPT- 24 | OCT - 1, 8, 15, 22,29 | NOV - 5, 12
Previous Class
JULY - 23, 30 | AUG - 6, 13, 20, 27 | SEP - 3, 10
APR - 23, 30 | MAY - 7, 14, 21, 28 | JUN - 4, 11
*note Q and A will be recorded for those unable to attend
Investment: $649
Use the PayPal button below to register.
Released weekly on Sundays (midnight PST)
Live class coaching + Question and Answer conference :
Tuesdays 11:30am to 12:30pm PT
(recorded for those that can't attend live)*
*Note: course questions can also be submitted directly to Amanda and via the class group
Live Q and A sessions:
September Class
SEPT- 24 | OCT - 1, 8, 15, 22,29 | NOV - 5, 12
Previous Class
JULY - 23, 30 | AUG - 6, 13, 20, 27 | SEP - 3, 10
APR - 23, 30 | MAY - 7, 14, 21, 28 | JUN - 4, 11
*note Q and A will be recorded for those unable to attend
Investment: $649
Use the PayPal button below to register.
Refund Policy:
Course fees will be refunded up to 24 hours before class begins. No refunds given after class starts (1st class lecture released).
There isn't a time limit. You may take as long as need to complete the course material.
Refund deadline for this session: Midnight September 20th.
Class Reviews
Course fees will be refunded up to 24 hours before class begins. No refunds given after class starts (1st class lecture released).
There isn't a time limit. You may take as long as need to complete the course material.
Refund deadline for this session: Midnight September 20th.
Class Reviews
"If you want to get your foot in the door with copywriting, definitely give Advertising Copywriting 101 with Amanda Caswell a shot. After being recommended to the school by a friend, I took the course with Amanda and was very happy with what I got - the course materials were thoughtfully selected, the assignments provided great practice, and the teacher was knowledgeable and super responsive to my questions. One month from signing up for the course, I was happy to land an internship that I had really wanted! Thank you for everything, SFSC!"
Carolyn Tran-Math - San Francisco | Carolyn's Mini-Portfolio
Carolyn Tran-Math - San Francisco | Carolyn's Mini-Portfolio
"Completing the Advertising Copywriting 101 course with Amanda was one of the best decisions I’ve made, both for my personal writing career and for my company. This course helped me get into the mindset of the reader and sparked my inspiration repeatedly. My colleagues have already noticed an improvement in the messaging we are sending out, even though it’s only been a few weeks since completing the course. Whether you are a professional writer looking to hone your skills, or you’re just starting to try out copywriting, I think you’ll walk away with some valuable skills if you participate in this course."
Caitlin | Caitlin's Mini-Portfolio
"My manager had been looking at various courses on the subject and he thought this one sounded the best, so he asked if I wanted to sign up. It sounds like an amazing learning experience and I am very excited. I’ve just submitted a friend request through Facebook. Thank you for adding me into the class!"
C.Z.
"Not long after finishing up the Amanda's class an opportunity came my way to take on the role of Communications Director for a tech startup that consults companies about the implementation of Artificial Intelligence.
Its a job I wouldn't have gotten without the experience gained from taking Copywriting 101.
What I found out both interviewing for the job and doing the work is that everything talked about came up and applied to the projects that I worked on.Its been essential to understand the different copy writing roles because I've had to often fill those roles myself. Learning what those were from Amanda made it easier to take on the work because I knew what the responsibilities were.
Same thing with doing Technical Writing in this role and Brand Journalism. The other thing that directly applied is being able to understand how to talk to other professionals in their language. Knowing what a proper call to action is and looks like for example and the value of researching your competitors are all essential skills that have directly applied to work that I've had to do.
Taking the class has helped prepare me for every project I've had to take on whether it be working on marketing copy for a web page to writing large and complicated technical documents on behalf of my clients."
Jose San Mateo
"Excellent class for those with interest in the subject of copywriting and looking to get started. The class gave me an overview of the profession as well as the first steps and expectations of what it's like to work in this space. My instructor, Amanda, was very responsive and put much of her time into answering questions from me and the rest of my group. Best of all she assigned homework and provided feedback on my progress as a copywriter. I would recommend it for anyone else in a similar position."
Kyle - San Francisco
"I learned how to apply many of the skills learned from past experiences as a writer into advertising. This class really challenged me to think about writing differently and that it could be applied to selling things to people. Writing had been something I loved to do and now it is something that can make me some good money.
What I liked best: First: the Question and answer sessions with Amanda. Second: Regular and timely feedback we received. Third: The informative leactures. I recommend this course because there was a lot of interactivity. Amanda went out of her way to make sure she was available to answer questions and make us feel connected to the material."
J.S.M. - San Francisco
"I saw this class advertised for several months (must have been the great copywriting) and finally decided to do it. I'm so glad I did! I learned a lot about the career, my strengths as a copywriter, and the type of work that I enjoy most. I enjoyed working with Amanda. Her weekly course videos are organized and offer excellent tips that I'll continue to reference. The assignments are well thought out and helpful for building a portfolio. Amanda took the time to give constructive feedback and illustrate ways that we can improve our work. Before taking this 8 week class, I couldn't call myself a copywriter. Now I have my portfolio done, my website launched, and the confidence to do it. Copywriting 101 is worth the investment!"
AJ - San Francisco (Copywriter)
“SFSC’s Boot Camp course delivers everything their ad promises and the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
Caitlin | Caitlin's Mini-Portfolio
"My manager had been looking at various courses on the subject and he thought this one sounded the best, so he asked if I wanted to sign up. It sounds like an amazing learning experience and I am very excited. I’ve just submitted a friend request through Facebook. Thank you for adding me into the class!"
C.Z.
"Not long after finishing up the Amanda's class an opportunity came my way to take on the role of Communications Director for a tech startup that consults companies about the implementation of Artificial Intelligence.
Its a job I wouldn't have gotten without the experience gained from taking Copywriting 101.
What I found out both interviewing for the job and doing the work is that everything talked about came up and applied to the projects that I worked on.Its been essential to understand the different copy writing roles because I've had to often fill those roles myself. Learning what those were from Amanda made it easier to take on the work because I knew what the responsibilities were.
Same thing with doing Technical Writing in this role and Brand Journalism. The other thing that directly applied is being able to understand how to talk to other professionals in their language. Knowing what a proper call to action is and looks like for example and the value of researching your competitors are all essential skills that have directly applied to work that I've had to do.
Taking the class has helped prepare me for every project I've had to take on whether it be working on marketing copy for a web page to writing large and complicated technical documents on behalf of my clients."
Jose San Mateo
"Excellent class for those with interest in the subject of copywriting and looking to get started. The class gave me an overview of the profession as well as the first steps and expectations of what it's like to work in this space. My instructor, Amanda, was very responsive and put much of her time into answering questions from me and the rest of my group. Best of all she assigned homework and provided feedback on my progress as a copywriter. I would recommend it for anyone else in a similar position."
Kyle - San Francisco
"I learned how to apply many of the skills learned from past experiences as a writer into advertising. This class really challenged me to think about writing differently and that it could be applied to selling things to people. Writing had been something I loved to do and now it is something that can make me some good money.
What I liked best: First: the Question and answer sessions with Amanda. Second: Regular and timely feedback we received. Third: The informative leactures. I recommend this course because there was a lot of interactivity. Amanda went out of her way to make sure she was available to answer questions and make us feel connected to the material."
J.S.M. - San Francisco
"I saw this class advertised for several months (must have been the great copywriting) and finally decided to do it. I'm so glad I did! I learned a lot about the career, my strengths as a copywriter, and the type of work that I enjoy most. I enjoyed working with Amanda. Her weekly course videos are organized and offer excellent tips that I'll continue to reference. The assignments are well thought out and helpful for building a portfolio. Amanda took the time to give constructive feedback and illustrate ways that we can improve our work. Before taking this 8 week class, I couldn't call myself a copywriter. Now I have my portfolio done, my website launched, and the confidence to do it. Copywriting 101 is worth the investment!"
AJ - San Francisco (Copywriter)
“SFSC’s Boot Camp course delivers everything their ad promises and the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
Are You Ready to Get Started?
Get started now and save $100 with early registration. If you’re ready to start learning how to write great copy that gets results that your clients love, sign up NOW! With the information you take away from this course, you’ll be in demand and get the results that builds businesses – and your bank account!
Get started now and save $100 with early registration. If you’re ready to start learning how to write great copy that gets results that your clients love, sign up NOW! With the information you take away from this course, you’ll be in demand and get the results that builds businesses – and your bank account!
Class lecture :
Released weekly on Sundays (midnight PST)
Live class coaching + Question and Answer conference :
Tuesdays 11:30am to 12:30pm PT
(recorded for those that can't attend live)*
*Note: course questions can also be submitted directly to Amanda and via the class group
Live Q and A sessions:
September Class
SEPT- 24 | OCT - 1, 8, 15, 22,29 | NOV - 5, 12
Previous Class
JULY - 23, 30 | AUG - 6, 13, 20, 27 | SEP - 3, 10
APR - 23, 30 | MAY - 7, 14, 21, 28 | JUN - 4, 11
*note Q and A will be recorded for those unable to attend
Investment: $649
Use the PayPal button below to register.
Released weekly on Sundays (midnight PST)
Live class coaching + Question and Answer conference :
Tuesdays 11:30am to 12:30pm PT
(recorded for those that can't attend live)*
*Note: course questions can also be submitted directly to Amanda and via the class group
Live Q and A sessions:
September Class
SEPT- 24 | OCT - 1, 8, 15, 22,29 | NOV - 5, 12
Previous Class
JULY - 23, 30 | AUG - 6, 13, 20, 27 | SEP - 3, 10
APR - 23, 30 | MAY - 7, 14, 21, 28 | JUN - 4, 11
*note Q and A will be recorded for those unable to attend
Investment: $649
Use the PayPal button below to register.
Private Group: All the course material will be posted and provided in a members only group. This where you can get and receive feedback. It will is also where you can network with other course members. Final project due last date of class.