Business Copywriting (online)
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Why Take This Course:
Every business relies on words to generate sales. It’s why having incredible copy is one of the fastest ways to increase your conversion rates and ROI. Unfortunately, many companies don’t know what it takes to write well. After all, writing effective copy is hard. Words convince and convert so, more often than not, it's the copy that'll decide whether your business flies or flounders. Win over the competition with copy that sells by fast tracking copywriting ability in just 8 weeks in this basic business copywriting course. You’ll learn how to: -Grow your web traffic through effective SEO -Write web content and landing pages that convert -Increase open rates for your newsletters -Creative direct mail & sales pieces that convert -Discover the process of effectively blogging, crafting emails, and writing compelling sales pages -Learn the tricks of inbound marketing -Engage readers with compelling social media -Build an impeccable brand voice so it is seamless across all platforms -Build customer loyalty & trust with a brand strategy and vision -Effectively put it all together to crush the competition every time., share and convert. Basic Business Copywriting is for those looking to improve the copy in their current business. It’s a great class for entrepreneurs, startups, and new marketing teams. Class Syllabus Week 1: Core structure of Branding for your business Week 2: Package Copy, Scripts, & digital ads Week 3: White papers, case studies, landing pages and web content Week 4: All things SEO, blogging & sponsored content. Week 5: Headlines, Newsletters, email funnels Week 6: Social media tools, SEO tools, team tools to help grow your brand and succeed Week 7: Connecting ideas, building brand strategy, developing a content strategy. Week 8: Writing copy for lead generation to increase your bottom line Your Copywriting Coach and Teacher:
Amanda Caswell is a former Nickelodeon scriptwriter and has written print & digital advertisements and commercials for some of the biggest brands in the industry including: Comedy Central, Bravo TV, Johnson & Johnson, Campbell’s Soup, Coca-Cola, Honest Tea, Heinz, L’Oreal, Yellow Tail, Seagram’s, Five Below, Walgreen’s, Disney, and many more Fortune 500 companies and small start-ups. She has over ten years of experience writing and editing for online and print media and has written for several national and international publications. As an award-winning copywriter she is among Ad Age’s Top Rated freelancers and currently makes her living as a copywriter and publicist. She has written two books currently on Amazon about how to make a living as a freelance writer. When she isn’t working she enjoys spending time with her husband and two toddlers, traveling, cooking, and spending as much time as possible outdoors. |
Sample Mini Class: Copywriting To GO |
Class lecture :
Released weekly on Sundays (midnight PST)
Class Release Dates
SEPT 29th | OCT - 6th, 13th, 20th, 27th | NOV - 4th, 11th
Class Feedback and Q and A
Class questions and feedback will be provided via
Slack and Google Groups.
Investment: $649 | EARLY REGISTRATION $549 (SAVE $100 - GOOD UNITL 9/28)
Use the PayPal button below to register.
Released weekly on Sundays (midnight PST)
Class Release Dates
SEPT 29th | OCT - 6th, 13th, 20th, 27th | NOV - 4th, 11th
Class Feedback and Q and A
Class questions and feedback will be provided via
Slack and Google Groups.
Investment: $649 | EARLY REGISTRATION $549 (SAVE $100 - GOOD UNITL 9/28)
Use the PayPal button below to register.
Are You Ready to Get Started?
Get started now and save $100 with early registration. If you’re ready to start learning how to write great copy that gets results that your clients love, sign up NOW! With the information you take away from this course, you’ll be in demand and get the results that builds businesses – and your bank account!
Get started now and save $100 with early registration. If you’re ready to start learning how to write great copy that gets results that your clients love, sign up NOW! With the information you take away from this course, you’ll be in demand and get the results that builds businesses – and your bank account!
Refund Policy:
Course fees will be refunded up to 24 hours before class begins. No refunds given after class starts (1st class lecture released).
There isn't a time limit. You may take as long as you need to complete the course material.
Refund deadline for this session: Midnight September 27th
Course fees will be refunded up to 24 hours before class begins. No refunds given after class starts (1st class lecture released).
There isn't a time limit. You may take as long as you need to complete the course material.
Refund deadline for this session: Midnight September 27th
Private Group: All the course material will be posted and provided in a members only group. This where you can get and receive feedback. It will is also where you can network with other course members. Final project due last date of class.
SFSC Class Reviews
"If you want to get your foot in the door with copywriting, definitely give Advertising Copywriting 101 with Amanda Caswell a shot. After being recommended to the school by a friend, I took the course with Amanda and was very happy with what I got - the course materials were thoughtfully selected, the assignments provided great practice, and the teacher was knowledgeable and super responsive to my questions. One month from signing up for the course, I was happy to land an internship that I had really wanted! Thank you for everything, SFSC!"
Carolyn Tran-Math - San Francisco
"Completing the Advertising Copywriting 101 course with Amanda was one of the best decisions I’ve made, both for my personal writing career and for my company. This course helped me get into the mindset of the reader and sparked my inspiration repeatedly. My colleagues have already noticed an improvement in the messaging we are sending out, even though it’s only been a few weeks since completing the course. Whether you are a professional writer looking to hone your skills, or you’re just starting to try out copywriting, I think you’ll walk away with some valuable skills if you participate in this course."
Caitlin
"My manager had been looking at various courses on the subject and he thought this one sounded the best, so he asked if I wanted to sign up. It sounds like an amazing learning experience and I am very excited. I’ve just submitted a friend request through Facebook. Thank you for adding me into the class!"
C.Z.
"Not long after finishing up the Amanda's class an opportunity came my way to take on the role of Communications Director for a tech startup that consults companies about the implementation of Artificial Intelligence.
Its a job I wouldn't have gotten without the experience gained from taking Copywriting 101.
What I found out both interviewing for the job and doing the work is that everything talked about came up and applied to the projects that I worked on.Its been essential to understand the different copy writing roles because I've had to often fill those roles myself. Learning what those were from Amanda made it easier to take on the work because I knew what the responsibilities were.
Same thing with doing Technical Writing in this role and Brand Journalism. The other thing that directly applied is being able to understand how to talk to other professionals in their language. Knowing what a proper call to action is and looks like for example and the value of researching your competitors are all essential skills that have directly applied to work that I've had to do.
Taking the class has helped prepare me for every project I've had to take on whether it be working on marketing copy for a web page to writing large and complicated technical documents on behalf of my clients."
Jose San Mateo
"Excellent class for those with interest in the subject of copywriting and looking to get started. The class gave me an overview of the profession as well as the first steps and expectations of what it's like to work in this space. My instructor, Amanda, was very responsive and put much of her time into answering questions from me and the rest of my group. Best of all she assigned homework and provided feedback on my progress as a copywriter. I would recommend it for anyone else in a similar position."
Kyle - San Francisco
"I learned how to apply many of the skills learned from past experiences as a writer into advertising. This class really challenged me to think about writing differently and that it could be applied to selling things to people. Writing had been something I loved to do and now it is something that can make me some good money.
What I liked best: First: the Question and answer sessions with Amanda. Second: Regular and timely feedback we received. Third: The informative leactures. I recommend this course because there was a lot of interactivity. Amanda went out of her way to make sure she was available to answer questions and make us feel connected to the material."
J.S.M. - San Francisco
"I saw this class advertised for several months (must have been the great copywriting) and finally decided to do it. I'm so glad I did! I learned a lot about the career, my strengths as a copywriter, and the type of work that I enjoy most. I enjoyed working with Amanda. Her weekly course videos are organized and offer excellent tips that I'll continue to reference. The assignments are well thought out and helpful for building a portfolio. Amanda took the time to give constructive feedback and illustrate ways that we can improve our work. Before taking this 8 week class, I couldn't call myself a copywriter. Now I have my portfolio done, my website launched, and the confidence to do it. Copywriting 101 is worth the investment!"
AJ - San Francisco (Copywriter)
“SFSC’s Boot Camp course delivers everything their ad promises and the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)
"If you want to get your foot in the door with copywriting, definitely give Advertising Copywriting 101 with Amanda Caswell a shot. After being recommended to the school by a friend, I took the course with Amanda and was very happy with what I got - the course materials were thoughtfully selected, the assignments provided great practice, and the teacher was knowledgeable and super responsive to my questions. One month from signing up for the course, I was happy to land an internship that I had really wanted! Thank you for everything, SFSC!"
Carolyn Tran-Math - San Francisco
"Completing the Advertising Copywriting 101 course with Amanda was one of the best decisions I’ve made, both for my personal writing career and for my company. This course helped me get into the mindset of the reader and sparked my inspiration repeatedly. My colleagues have already noticed an improvement in the messaging we are sending out, even though it’s only been a few weeks since completing the course. Whether you are a professional writer looking to hone your skills, or you’re just starting to try out copywriting, I think you’ll walk away with some valuable skills if you participate in this course."
Caitlin
"My manager had been looking at various courses on the subject and he thought this one sounded the best, so he asked if I wanted to sign up. It sounds like an amazing learning experience and I am very excited. I’ve just submitted a friend request through Facebook. Thank you for adding me into the class!"
C.Z.
"Not long after finishing up the Amanda's class an opportunity came my way to take on the role of Communications Director for a tech startup that consults companies about the implementation of Artificial Intelligence.
Its a job I wouldn't have gotten without the experience gained from taking Copywriting 101.
What I found out both interviewing for the job and doing the work is that everything talked about came up and applied to the projects that I worked on.Its been essential to understand the different copy writing roles because I've had to often fill those roles myself. Learning what those were from Amanda made it easier to take on the work because I knew what the responsibilities were.
Same thing with doing Technical Writing in this role and Brand Journalism. The other thing that directly applied is being able to understand how to talk to other professionals in their language. Knowing what a proper call to action is and looks like for example and the value of researching your competitors are all essential skills that have directly applied to work that I've had to do.
Taking the class has helped prepare me for every project I've had to take on whether it be working on marketing copy for a web page to writing large and complicated technical documents on behalf of my clients."
Jose San Mateo
"Excellent class for those with interest in the subject of copywriting and looking to get started. The class gave me an overview of the profession as well as the first steps and expectations of what it's like to work in this space. My instructor, Amanda, was very responsive and put much of her time into answering questions from me and the rest of my group. Best of all she assigned homework and provided feedback on my progress as a copywriter. I would recommend it for anyone else in a similar position."
Kyle - San Francisco
"I learned how to apply many of the skills learned from past experiences as a writer into advertising. This class really challenged me to think about writing differently and that it could be applied to selling things to people. Writing had been something I loved to do and now it is something that can make me some good money.
What I liked best: First: the Question and answer sessions with Amanda. Second: Regular and timely feedback we received. Third: The informative leactures. I recommend this course because there was a lot of interactivity. Amanda went out of her way to make sure she was available to answer questions and make us feel connected to the material."
J.S.M. - San Francisco
"I saw this class advertised for several months (must have been the great copywriting) and finally decided to do it. I'm so glad I did! I learned a lot about the career, my strengths as a copywriter, and the type of work that I enjoy most. I enjoyed working with Amanda. Her weekly course videos are organized and offer excellent tips that I'll continue to reference. The assignments are well thought out and helpful for building a portfolio. Amanda took the time to give constructive feedback and illustrate ways that we can improve our work. Before taking this 8 week class, I couldn't call myself a copywriter. Now I have my portfolio done, my website launched, and the confidence to do it. Copywriting 101 is worth the investment!"
AJ - San Francisco (Copywriter)
“SFSC’s Boot Camp course delivers everything their ad promises and the price is right. This is a five star intense six week course-in a relaxed on-line atmosphere. The instructor’s teaching method and the private group interactions is a plus. Be prepared for homework that will instantly sharpen your skills. You’ll also get honest feedback. If you want to write better copy, learn more about marketing strategy, add fire to your business skills or just look for new freelance opportunities, this is positively the class for you. I will definitely consider another course with SFSC.”
Pamela Dyson Pierre – Oakland, CA (Author/ Writer)