Bullet Points are a Web Copywriter’s Best Friend​

Copy Structure Maters. Bullets Benefit Everyone!
The internet has become a mobile-friendly place for content. That means copywriters have needed to adapt the way they structure and write content. 

Smaller smartphone screens aren’t conducive to blocky paragraphs and long sentences.

Everything has become more succinct and loosely structured. 
Aside from the rise of listicle-type content, bulleted copy has seen a big boom in recent years.

Whether you’re writing a blog post, product description or marketing email, it’s in your best interest to embrace bullets. 

Behold, the bulleted list
Bulleted lists are on the rise for more than a few reasons. What better way to illustrate them than a practical example?

Here’s why bulleted lists are so useful in a mobile-first era of content:

• They break up the text and make it easier for the reader to follow
• Each bullet signals a new thought, allowing the brain to “reset”
• Bullets force shorter, more succinct sentences and clauses
• Bulleted lists are visually less intimidating than paragraphs
• Lists naturally attract the eyes of skimmers seeking surface information
  
  

Keep your bullets relevant
Bullet points serve many practical purposes, but they’re also easy to abuse.

​Here’s a look at a few things to avoid when bulleting content:

• Don’t make bullet points any longer than a sentence or two, at max
• Don’t make huge lists with dozens and dozens of bullets
• Use bulleted lists to complement the structure of content, not define it
• Use bullets for non-sequential information and numbers for sequential lists

Bulleted lists are a powerful asset for any copywriter to get familiar with and master. Just make sure you’re using them correctly, to improve readability. 
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