Best Copywriting Resources: Magazines, Organizations and More
The nature of copywriting is change. In copywriting, you have to not only connect with your audience but engage them with your words.
What is effective at grabbing your audience's attention now won't be in one year.
Magazines, websites, and organizations are the helpful resources you need to make sure your copywriting continues to grow with your audience.
Not sure where to start? Keep reading for our list.
From magazines dedicated to advertising to websites that will improve your writing foundation, these resources will keep your copywriting compelling.
The Future of Marketing
Copywriters are always looking to the future. To stay relevant in marketing, the community has to anticipate business trends to stay on top. And this resource is all about moving forward with purpose.
Ad Age offers insightful articles covering the latest in innovative advertising. Ad Age looks at how to use TikTok as a marketing tool and dives into how new music stars handle their branding.
Ad Age is a magazine that will take you to ad school. But that is just the beginning of what Ad Age has to offer copywriters looking for improvement.
This magazine puts on events like the Ad Age conference. At these conferences professionals hold panels about all things marketing.
Whether you want to RVSP for one of their online events or check out one of their articles, Ad Age has a lot to offer copywriters.
The Small Things That Make You
Grammar is a small but important part of all writing. In copywriting, your audience should not be distracted from your message by a grammar mistake.
Even with a copywriting certificate, recovering from a grammar mistake in your professional work is no easy task. But with Grammar Girl you will not make another professional grammar mistake.
A website created by Mignon Fogarty, Grammar Girl is a fun and easy resource you can use to check your grammar.
The site covers everything from when to use who and whom to the correct way to spell bachelor's degree.
Grammar girl is always uploading new advice about the most common grammar mistakes. Using Grammar Girl is a step towards clear and conscious copywriting.
All About Ads
Whether you are in copywriting, marketing, or branding your work is all about ads. It does not matter if you are new to the business or many years into your copywriting career.
How effectively your ad is reaching your audience and how you will frame your message is important.
Adweek has been keeping copywriters in the advertising know since 1979.
Adweek is a magazine with a mission to have the most insightful articles in the ad industry. This magazine's articles focus on breaking down current ads that make an impact.
Adweek's articles include features on the greatest and latest marketing professionals. In these features leaders in the ad world talk about how to make your ads persuasive and other advertising tips.
Adweek has adjusted to our multi-media world. The magazine has expanded with podcasts.
Listen in to Adweek's weekly podcast to find out what is and isn't working in the current advertising industry.
Letters for Improvement
Whether you are learning new skills for copywriting, marketing, or advertising, taking advice will always help you grow. Especially when a copywriting professional like Gary Halbert is sending out industry secrets.
The Gary Halbert Letter sends out a free letter every thirty days filled with copywriting advice. You only need to sign up for the website's email list to receive it.
In the letter, one of the top copywriters in the business talks about the functions of copywriting and breaks down what it means to be a good copywriter.
Make sure to sign up for The Gary Halbert Letter to make a difference in the way you approach copywriting.
Marketing That Makes Noise
There are many all online resources for copywriting professionals. But you can make an impact on your copywriting's marketing ability with The Drum.
The Drum is an online magazine that is dedicated to the way marketing moves the world. Its articles focus on modern marketing, agency business, work and wellbeing, digital transformation, and more.
The Drum can also help you make connections. This online resource has an open mic section where you can browse through different companies.
Take a look at what other professionals are doing with their marketing strategies to improve your own.
The Drum will make sure to help you beef up your resume. Its open mic option will help direct you to self-publishers if you have ever hoped to tell your copywriting story.
Use the Drum as a guide to the way you direct your marketing strategies and as a place to meet other professionals.
Calling All Copywriters
The American Society of Copywriting Professionals prides itself on its dedication to quality copywriting.
Joining this organization will set you up for success. Membership includes a monthly newsletter filled with the latest copywriting tips and tactics.
The American Society of Copywriting Professionals also hosts an annual awards ceremony. You can submit your work to be reviewed by your peers and be recognized.
By joining The American Society of Copywriting Professionals you will be able to connect to other copywriters. Being able to ask other industry professionals their opinion on your copywriting will help you grow.
Made for copywriters by copywriters, join The American Society of Copywriting Professionals to be a part of a community.
Tune in for Copywriting Advice
Podcasts have become increasingly popular. What started as two friends experimenting in their hotel room is now used to learn new things.
Copywriting professionals have started to share their career journeys in podcasts. The Copywriting Club Podcast is perfect to start your day with. Make sure to listen to it on your commute to work.
The Copywriting Club Podcast hosts copywriting experts who share their career experiences. The podcast gives tips on building good habits for a successful copywriting career.
Speakers don't shy away from talking about the failures in their careers. They share as much about their mistakes as they do about their successes to help their listeners reflect on their own copywriting careers.
Copywriters can step up their copywriting game and find a community with The Copywriting Club Podcast. The podcast will have you reworking your copywriting skills and make you put your career into perspective.
Looking back on what you have been doing is always an important part of creating improvements in your copywriting work. The Copywriting Club Podcast will help you find out what copywriting means to you.
Unity in Advertising
There are many places for marketing and advertising professionals to come together. But the American Advertising Federation puts emphasis on bringing professional advertisers together for change.
The American Advertising Federation works to better advertising for all. It uses its platform to protect the rights of advertisers. It is a network for agencies, marketing professionals, and small ad clubs to come together to make a difference.
This organization hosts conferences where you can gather with other professionals to learn about where the advertising field is heading. The American Advertising Federation also puts on professional workshops.
In these workshops, you will have the opportunity to expand your copywriting skill set. Workshops will have you working one on one with other professionals.
You will work on everything from how to write an effective headline to how to write for different social media platforms.
Become a member of the American Advertising Federation to improve your copywriting work through workshops and discussions with other advertising professionals.
Helpful Resources Are All Around Us
This list is a great start to creating a collection of helpful resources to turn to when you need a little copywriting help. Copywriting is all around us.
And there are plenty of great resources waiting to be discovered. Take a look around your home or office to find even more inspiration.
The copywriting field is always changing and you have to challenge yourself if you want to grow with it. There are many ways to make a difference in your copywriting.
You only have to look around to make yourself start working towards bigger and better things.
Do you need more copywriting inspiration? Make sure to look at our other blogs. We have advice on how to write headlines, engage your audience, and create persuasive ads.
Want to raise your copywriting portfolio to the next level? Enroll in one of our copywriting courses today to elevate yourself and your copywriting in new ways.