Avoid “Ten-Dollar Words” in Marketing Copy
Fancy Words Confuse Readers
Have you ever been so disconcerted that you exasperatedly eschewed reading a piece of content?
As is the case with the previous sentence, using fancy words for the sake of sounding interesting will leave readers frustrated.
To keep them engaged, keep it simple—particularly when it comes to word choice.
Save the ten-dollar words
Big, uncommon or cool-sounding words may be fun to play with, but their place in ad copywriting is a small one. In most cases, if there’s a simpler way to say something, that’s the right way to say it.
Because these are words we know at a glance!
We don’t have to think about what they mean, which means we understand the message quicker.
The purpose of good copywriting is to communicate a message clearly. Using “ten-dollar” words deviates from this mission.
When are fancy words okay?
Every writing rule can be broken. If you’re a wordsmith who can’t help but drop in a fancy phrase here and there, do it when they’ll count!
Write for the largest audience
Looking for more great copywriting tips? Join one of our online copywriting courses and learn everything you need to know to succeed as a marketing copywriter!
We’ll teach you how to choose your words carefully, so your writing appeals to the broadest range of readers.