Autoresponder Copywriting: How to Do It Write
Email marketing is one of the most essential parts of running a successful business. So much so that it heavily outranks other budgeting tactics such as writing SEO articles or using catalogs.
But with that in mind, one might wonder what some of the best forms of email marketing are.
One of those ways is autoresponder copywriting.
In this article, we'll be explaining how to write convincing autoresponder copywriting that'll help you connect with your subscribers like never before.
What Is Autoresponder Copywriting?
Autoresponder Copywriting is a form of email marketing used by businesses to email their subscribers at a designated time.
These emails are designed to automatically send whenever a user on your website signs up for email listings, purchases an item or service, sends in a support ticket, and much more.
Chances are you've actually seen this before.
Do you know those welcome emails you receive almost immediately after subscribing to a company's email listing?
That's autoresponder copywriting in its finest form.
These emails can also be sent automatically whenever a business's existing subscribers click a link or purchases another product on their website.
There are many more ways to trigger an autoresponder, but these listed are just some of the most common ones.
But what's the purpose of sending out these automated emails?
Well, businesses typically use autoresponder emails for a myriad of reasons.
Some examples include:
You could very much do that with autoresponder emails.
Now that you know what autoresponder copywriting is, let's discuss how to write autoresponder emails.
Develop an Email Marketing Strategy
First off, in order for your email to be opened, it needs to be delivered the right way. This is done by using an email autoresponder service.
The most popular autoresponder services are Get Response, AWeber, and Moosend.
Every email autoresponder service has its own distinct quirks and perks, so it's important to read up on a few of them to see which one would work best for you.
If you're writing for a reputable and pre-established business, you probably don't have to worry about this.
Getting Your Emails Opened
As mentioned earlier, autoresponder emails are a great tool in the copywriter's arsenal that can be used to draw traffic to a specific site.
To put things into perspective, automated emails boast a 152% higher click rate than broadcasted emails. What that means is that your copywriting emails could potentially draw in way more clients and customers than simple, one-time emails.
But in a world where the internet is flooded with thousands of different businesses, the business you are writing for needs to stand out.
That's why it's important to use specific, proven techniques to get your audience to actually open your emails.
Before you start writing your email though, you need to ask yourself a few questions:
Sending your email through an individual name rather than a brand's name is much more effective because it establishes an important, personal connection between you and the recipient.
After you've established who you are writing to and where you are writing from, you need to think of a creative subject line.
Boring subject lines such as "How was your visit?" or "Check this out" are ineffective because they don't engage the reader in any way.
The key factor here to getting your email opened is to engage your reader.
Here are some email copywriting tips for subject lines:
1. Pique Your Reader's Curiosity
Start with a question and get creative with how you phrase it.
"Ever thought of using X?" or "Is it really your birthday?" are two great examples that'll leave your readers curious and want to open your email to read more.
2. Use FOMO
FOMO stands for fear of missing out. People don't like missing out on things such as sales and great deals.
Give your subject lines a sense of urgency by using phrases like "Hurry! This offer runs out soon." or "Act quickly!"
3. Personalize Your Subject Line
Have you ever gotten an email from a business or individual you subscribed to that included your name in the subject? Felt pretty good, didn't it?
That's because people love knowing that they are being reached out to individually- and not just one person in a whole congregation of email subscribers.
As a copywriter, you might have needed to write a headline for a project you did in the past. If that's the case, you'd be happy to know that the same tips and tricks that you use for writing killer headlines can actually be used for writing subject lines too.
Click here for a complete guide on how to write excellent headlines.
Sample Subject Lines:
Keeping Your Readers Engaged
Once your email has been opened, you need to keep your readers engaged. Think of how many times you've opened an email thinking it would be interesting, only to close it because the content was questionable?
Yeah, you don't want that happening with your emails.
One of the easiest techniques you can do is to make sure your email is easy to read. It might be tempting to go for big, academic words and write in detail, but no one has time to read an essay when they're opening emails.
Use short sentences and common phrases to keep your reader's eyes moving.
In line with that, you might want to utilize some sort of imagery such as photos or attractive colors.
People generally respond better to visual information rather than walls of text.
As a copywriter, you can also use your words to tell a story that will come to life in your reader's head.
You want to make sure the story has some relevance, but it doesn't necessarily have to fit perfectly for what you're trying to get through to your reader.
Here's a guide on how to use verbal imagery to tell a story.
You may also want to take advantage of cliffhangers.
Cliffhangers go hand in hand with short sentences as they are perfect for helping your reader's eyes move from line to line.
The use of cliffhangers such as "but then..."; "something unexpected happened"; "here's what we'll offer" are great because they keep your reader curious about what comes next.
Here are some last-minute things you should check off on your to-do list when writing excellent autoresponder emails:
Include a Personal Story to Help With Branding
Arguably the best thing you can do to write effective and unique autoresponders is to include a personal story. Why is this? Well, much like we mentioned earlier, it helps connect you with your target audience.
Even for advertising campaigns outside of emails, businesses and individuals alike employ heavy use of personal stories to keep their audience connected with them.
But if you're a copywriter, you might be worried that you're not able to do this since you aren't writing from your own perspective.
That's completely understandable! In this case, we recommend interviewing the person or company you are writing for and having them share a personal story that you can use for your emails.
The story you include doesn't even have to be 100% related to what you're trying to portray either.
There has to be some relevance, but it's totally okay if you go off-topic for a while. Just make sure to do a full circle and come back to what you're trying to say.
Get your Copywriting Certificate and Learn Advertising at an Ad School
There's much more we can say about how to write effective autoresponder copywriting. The best tip we can give you though is to get help from a copywriting and ad school.
Here at the San Francisco School of Copywriting, we train hundreds of students every year who are eager to learn more about the world of copywriting and email marketing.
We offer courses for both new and established copywriters. You can get your copywriting certificate here, and we'll even offer you additional help with your portfolio after you finish one of our many courses.
We believe copy is the future of branding and online marketing, especially in a world that is so heavily dominated by social media.
At the same time, we know that learning how to write good copy is daunting. We're prepared to teach you the ins and outs of writing killer copy that'll be sure to please you and your clients.
So go ahead and visit our website today if you're ready to propel your copywriting career to new heights.