A Review of Current AI Copywriting Tools
There's never been a better time to be a copywriter. Modern advancements in artificial intelligence (AI) have made it possible for professionals in this space to be more productive and efficient than ever before.
Learning how to embrace these technologies can make you a more proficient writer. As you grow your skills and hone your craft, you can also expand your network of colleagues and clients.
Today, we're taking an in-depth look at some of the most popular current AI copywriting tools. We'll share how they work, what you can gain from them, and how to get started today.
The Emerging Role of AI in Copywriting
Years ago, AI-driven copywriting was choppy at best and unreadable at worst. When the tech was still in its infancy stages, early adopters attempted to leverage it to save time, produce more work, and expand their audience outreach.
The only issue? The "language" sounded significantly robotic, and readers weren't buying it. Thankfully, AI has come a long way since those early applications.
Today, there are AI-driven platforms that can produce on-brand copy that's not only coherent but actually compelling. These systems combine the rules of natural language with a brand's specific voice, taking cues from successful past campaigns along the way.
As they analyze large volumes of sample text, AI tools are able to identify patterns and trends in various copywriting elements. These include:
Whether you're a new copywriter or you've been working in the industry for years, it's important to understand how AI works in your field. Moving forward, these applications will only become more prevalent, and professionals who know how to appropriately use them will be even more valuable in the workforce.
As a professional copywriter or a copywriting student, you're excellent at what you do, and there remains a strong and growing need for the expertise that only you can provide.
These platforms aren't meant to take over your job. Rather, they're designed to help you save time, work more effectively, and discover new industry-relevant ideas and tools. To that end, let's take a look at a few of the most popular and prevalent AI tools for copywriting.
Jarvis is one of the top-rated AI copywriting tools, used to create blog, social media, and website content. To date, more than 50,000 marketers use its services to generate original material that converts.
The Jarvis bot is not only an expert writer but it's also equipped with in-depth industry knowledge. The agency consulted with leading SEO and direct response marketing experts to ensure that the language created was much more than website filler.
Jarvis-written articles are unique and plagiarism-free. They're also keyword-rich and designed to give companies a boost in the Google Search Engine Results Pages (SERPs).
As users learn the platform, they can also experiment with copy variations to determine the type of verbiage that boosts sales and Return on Ad Spend (ROAS).
Other key benefits of Jarvis include:
What if you could generate effective copy in a matter of seconds? That's the premise behind Writesonic.
The AI-powered writing assistant helps users create different types of human-level content, including:
Then, they'll enter a brief description about their product or service.
With that information, Writesonic can generate dozens of copy variants, all proven to be high-converting.
You can choose the one you prefer, edit it, and use it as needed. The subscription-based service includes a limited free trial and per-month pricing that ranges from $15 to $195.
One of the calling cards of Rytr is speed. The platform boasts that users can create content 10 times faster with its AI writing tool. More than 450,000 copywriters have made use of the service so far, saving a collective 19.5 million hours of writing time.
Rytr supports more than 30 languages, as well as more than 18 tones that range from convincing to aspirational. A few of the representative use cases include:
More than 250,000 copywriters use Copy.ai to create AI-driven content in seconds.
Similar to the other platforms described above, you can choose from several different types of copy, including:
Choose the one you need, edit it as required, and share away. After a seven-day free trial, you can choose from a $35/month Solo Plan or a more thorough Custom Plan designed and priced around your requirements.
Designed to work as a "virtual content assistant", Copymatic Peppertype helps users generate high-quality, original copy with just a few clicks.
More than 1,200 businesses and 20,000 individual users rely on the platform to help create a variety of content types, including:
Users with more advanced or customized needs can sign up for the Enterprise Plan, which varies in price.
In addition to blog, website, and product copy, Nichess can also help business users come up with unique ideas and ways to market their offerings. This includes YouTube video ideas that can spark creativity and ingenuity.
Again, the focus here is speed. No matter what type of content you need, the AI-driven platform can generate it in a matter of seconds.
It can also translate into hundreds of different languages and can help with such genres as:
While AI-driven copy can save you time and money, it ultimately needs to be high-converting to be effective. Copysmith can create content that's as engaging and conversion-optimized as it is clean and easy to read.
When you need original blog posts, websites, and social media copy, you can use Copysmith's advanced AI tool to get started.
The user-adjustable settings are impressive here, with options that allow you to adjust:
Pricing at Copysmith works on "credits", and each tool requires a different number of credits to run. In addition to an introductory free trial, the Starter Plan costs $29 per month and the Pro Plan is $49 per month.
Headlime markets to busy professionals who need quality content as quickly as possible. From Facebook ads to article headlines, the powerful AI tool can help simplify many parts of the copywriting process.
One interesting feature to note? The platform's "Write For Me" tool will start writing for you, generating new ideas until you're inspired enough to pick up where it left off.
Designed to cure writer's block and help keep you copy error-free, you can also use Headlime as a last-pass editing tool before sharing your copy with the world.
Trained on 175 billion different parameters, the AI assistant has a deep understanding of almost every kind of subject matter. All content is 100% original and plagiarism-free.
Like Copysmith, Headlime also utilizes GPT-3 AI, which leverages the latest advancements in Natural Language Processing (NLP).
When your free trial is up, you can select from the $59/month Individual Plan or the $399/month Business Plan.
Check Out These Current AI Copywriting Tools
Even with these current AI copywriting tools at your disposal, it's still critical to know how to write your own copy. Otherwise, it can be difficult to gauge the effectiveness or correctness of AI-generated content.
When you're ready to jumpstart your education in this field, we can help. Sign up for our Copywriting 101 course today to learn the basics of effective content creation.
Want to learn how to move prospects along the sales pipeline through copy that converts? We've got you covered.
Learn how to transform curious prospective customers into solid, repeat buyers with our Managing Direct Response course!